Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs, Founder of Apple Inc.
The words of the late founder of Apple Inc. still rings true even for the design of websites today – a website can only work with a good design. However, in this digital age, there are still brands and businesses that are relying on ineffective and unrealistic designs for their websites.
To end the arguments against good website design everywhere, here are 3 reasons why you need to invest in your website design today:
First Impressions Last
It takes 50 milliseconds for a first-time visitor of your website to form an opinion, and these first impressions often impact their eventual relationships with the brand.
First impressions are largely dictated by your website design. Even with meaningful and useful content, a badly designed website would not convince a visitor to stay or do anything with your brand.
To make a good first impression, you need to provide an aesthetically pleasing design while providing conventional layouts and consistency for users to access information.
A good design is like a good storefront, while a bad design is like the front of a shady store. Get yourself a good storefront. In other words, a good design.
Establish Credibility With Your Customers
Based on the first impressions formed through your website, it determines how they rate your credibility and your brand image.
The aim is to project credibility and trustworthiness with your customers and you need a good website design to do that. Because no wants to deal with untrustworthy people.
Think of your website as a physical shop. And a bad design is like the street. Would you go into a shop in a dark and shady alley? Or one in a well-lit street?
In this scenario, it’s easy to get a good spot. So give your brand the website design it deserves.
Make Thing Easy, Not Difficult
Would you say no to more sales? Then stop saying no to a good website design.
A good website design helps your customers get to where they want to easily, while a bad design sends them all everywhere and eventually the ‘X’. Relying on conventions and reducing complexity, a good design guiding users through as little steps as possible.
Imagine a good website design as a red carpet leading to your products, while a bad design is like a complicated maze that exits with your product.
Do you want to make your customers feel like a VIP en route to buying your product? Or make them feel like quitting or leaving as they try to find out how? The latter is clearly going to convert fewer sales.
Say yes to sales. Say yes to good website design.
Convinced to create a good website design for your brand? You don’t have to break the bank to do so. Speak with our experienced web design team to get your customised website solution today.