Marketing with QR Codes: A look at the pixel revolution
QR codes have become synonymous with rapid information retrieval. We look at how the pixels changed marketing and the possibilities that lie within the boxes.
Social Media Marketing
What is Pay-Per-Click marketing?
Pay-Per-Click (PPC) marketing, an integral part of search engine marketing, allows you to reach millions of potential customers. We walk you through the many benefits, and how you should go about creating a good PPC campaign.
The best times to post on Instagram: A complete guide
Posting content on Instagram is all about getting the right time, to hit the best reach. While algorithms change, there are still timings suited for posting.
Speaking to corporates: Your guide to business-to-business (B2B) content marketing basics
Speaking with other corporates in the digital sphere differs from selling to consumers. We list what to look out for when crafting content for B2B marketing.
Going online and getting professional help: Guide to eCommerce and Productivity Solutions Grant (PSG)
Need help starting your eCommerce business? We’re here to help, plus guide you through tapping on the Productivity Solutions Grant (PSG).
How to build trust and authority with content?
Being an authoritative brand takes time, and it brings great benefits. Carrying quality content helps customers understand and believe in your brand better.
How to pick the best social media platforms for your brand?
Social media is effective for marketing, but you need to know which one better suits your brand and the right ones to get the best results.
Improving market position through branding: EDG Strategic Brand and Marketing Development
Understand the importance of branding and how it can help your business gain good market standing, and learn about how the EDG branding grant can help you.
The complete guide to long-form content in digital marketing
Short and quick writings easily engage users, but long-form content gives your website authority. Here’s a guide on why and how to create them.
Outstanding Facebook Ads: The 5 Most Important Parts
Investing in Facebook ads comes with costs that shouldn’t be taken lightly. Understanding what makes a great ad helps you make the most bang for your buck.