FAQ Category: Branding & Identity

Branding includes everything from brand conception (or rebranding conception), naming (an option for new businesses or brands), logo design, to the colour and font selection, and a guide to using them. Your brand is your company’s identity, and it is deeply embedded in everything you do. That is why we take the time to understand …

What is the design process like for a branding project? Read More »

While the two terms are often used interchangeably, they are not the same. A logo is a mark that visually identifies a brand. It can be a graphic image, a typographical representation of a brand name, or a combination of both. A visual identity is a broader concept that encompasses all the visual elements that …

What’s the difference between a logo and a visual identity? Read More »