A content strategy is a plan for developing the written content for your website. It outlines your website (or social media channel) goals, target audience, key performance indicators, tone of voice, and vision for your organisation. It serves as an important guide to follow when designing your website or developing assets and content for your …
To put it simply, Search Engine Optimisation (SEO) means taking a piece of online content and optimising it so search engines like Google show it towards the top of the page when someone searches for something. SEO is important because it is specifically aimed at improving the online presence and traffic for a website. SEO …
What is Search Engine Optimisation and why is it important? Read More »
Upon project confirmation, our SEO team will research and identify up to 20 keywords (consisting of both longtail and shorttail keywords) to focus on and optimise. The keywords will then be sent to you for confirmation and revision, if necessary. Next, we enter an intense 16 weeks Optimisation Period, where content articles with rich keyword …
What does a typical SEO growth journey look like? Read More »
Mainly Facebook and Instagram, with the additional option of LinkedIn (if applicable).
Yes. Social media works for any company. Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel can. Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world. You can identify your target audience on a …
