FAQ Category: Digital Marketing

What is content strategy?

A content strategy is a plan for developing the written content for your website. It outlines your website (or social media channel) goals, target audience, key performance indicators, tone of voice, and vision for your organisation. It serves as an important guide to follow when designing your website or developing assets and content for your …

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Will social media work for my business?

Yes. Social media works for any company. Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel can. Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world. You can identify your target audience on a …

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