Our Key Account Managers will meet with you to understand your business’ needs, your brand’s intended direction and desired style, and discuss our available packages. If the terms are agreeable, we will then proceed to confirm the project.
Workflow Category: Branding & Identity
Our Brand Consultant will conduct a brand building workshop with the client’s key management to gain an understanding of the brand and the direction to be taken, to streamline the opinions and needs.
Our Branding Team will conduct some qualitative and quantitative research to understand the current brand state and communications. A combination of desktop research and survey, will be compiled and analysed.
Our Branding Team will then identify and co-develop a strategy roadmap with consensual inputs, that will position and define the brand away and above the competitors.
Our creative team will follow up with intensive research, before creating and presenting mood boards and logo concepts.
From layout and design to copywriting, the team will refine the work(s) to your liking, based on the agreed logo concept.
When the overall design is confirmed, we will then proceed to adapting the logo onto the designs of paraphernalia and other brand touch points.
We offer marketing advisories, including possible directions and suggested platforms you may carry on with the branding and marketing efforts. For certain projects, this will include development of website and digital marketing campaigns.