Workflow Category: Google Advertising

Opening Dialogue

Our Key Account Managers will meet with you to understand your digital marketing needs, your brand’s preferred directions, and recommend suitable packages we have on offer. If the terms are agreeable, we will then proceed to confirm the project.

Research Phase

The Key Account Manager and Creative Strategist will then do the necessary market research, proposing target ad-sets and streamlining target audience base and other details.

Design Concept + Copywriting

Depending on the type of project/campaign, our creative team will follow up with research, and present design concepts (for projects with visuals) or proposed sets of ad copy.

Refining Phase

From layout and design to copywriting, the team will refine the work to your liking, based on the agreed design concept/keywords and direction.

Campaign Launch

When the campaign is ready to hit ‘go’, we will take it to the (digital) streets. For longer-termed social media campaigns, our team will be in contact regularly to get your approval for content to be posted on your social media channels.

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