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Pay-Per-Click (PPC) marketing, an integral part of search engine marketing, allows you to reach millions of potential customers. We walk you through the many benefits, and how you should go about creating a good PPC campaign.
Posting content on Instagram is all about getting the right time, to hit the best reach. While algorithms change, there are still timings suited for posting.
Shopper journey today starts from one device and may be completed on another. We look at how omnichannel marketing works and how to build a strategy for it.
An important aspect of user experience is accessibility. It is about having an inclusive design to serve users’ needs. We look at key design considerations.
Your business’s branding is the face you show to the world. Learn about getting it right with the help of a brand consultant, plus tap on funds from the EDG.