Branding Brief

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Contact Information

This information is for us to contact you.

Contact's Name(Required)

Contact Number(Required)

Contact Email(Required)

About Your Company / Brand

Company Name(Required)

Company Industry(Required)

Brand / Company Website URL

Brand Introduction*

Brand Introduction(Required)

Brand Vision*

Brand vision is the intention of where the company is going. It can be a single-minded intent, or a group of goals and objectives.

Brand Vision(Required)

Brand Mission*

A short summary of an organization’s core purpose, focus, and aims which usually includes a brief description of what the organization does and its key objectives. The mission is the “what” and the “how,” and the vision is the “why.”

Brand Mission(Required)

Brand Values*

Think about what (you want) your brand/company to stand for? What do you (and your brand/business) value? What are your principles?

Brand Values(Required)

Brand Unique Selling Points*

Brand Unique Selling Points(Required)

Brand Positioning: Who/What/Where/When/Why/How is your brand?*

Position your brand with the Onliness Statement. Differentiate your brand from the others in the market.
Fill the following with short phrases that best describe your positionality.

(Company Name) is

What(Required)

Eg. Harley Davidson is
the only motorcycle manufacturer (what)
that makes loud, big motorcycles (how)
for macho guys (& macho wannabees) (who)
in United States (where)
who wants to join a gang of cowboys (why)
in an era of decreasing freedom (when)

How(Required)

Who(Required)

Where(Required)

Why(Required)

When(Required)

Awards & Accreditation

Has the company / brand attained any awards previously, or any official certifications, accreditations or licenses you wish to highlight?

Awards & Accreditation

Target Audience*

Who are you trying to reach? Describe in as much detail their demographic, their wants and needs, and what type of products / services they are likely looking for. Do also include if the brand is intending to shift Target Audience focus to a new one.

Target Audience(Required)

Business Competitor(s)*

Share with us (up to) five other brands in the market who you consider to be competitors, and why these could also be brands you aspire your brand to be.

Business Competitor(s)(Required)

Your Brand Logo / Visual Identity

Branding / Rebranding of the Logo*

We typically develop a key logo and variations to the logo. This will follow the approved typeface(s) and colors. Do share with us as much details as possible below, so that we are able to follow the direction of your requirements as closely as possible.

Branding / Rebranding of the Logo(Required)

The Key Logo*

A logo can be either a graphic symbol or text, or a combination of both. If you have any special wishes, please feel free to describe them here. You may also refer to the following logotypes to indicate the kind of logo you’d like for your brand. If you already have a specific logo that you’d like the style of, please share with us via a download link below.

The Key Logo(Required)

Logotype
This format includes your brand’s name in stylised typeface and / or your brand’s initials in a simple shape

Pictorial Mark
This mark includes literal or representative imagery to symbolize your brand

Abstract Mark
This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name

Emblem or Enclosure
This features the name or initials of the company, usually as part of a pictorial element or shape

Detailed / Stylized
Common elements include detail, textures, flowing lines and distinctive type

Typography
Typographic logos or wordmarks are logos made entirely from font type(s)

Character / Based Illustration
These include a hand-drawn feel depicting a scene or character

I have a specific that I’d like the style of

Other Logo Style

You may upload your files in wetransfer.com or equivalent

How would you define the main attributes of the preferred logo?*

You may select up to 3 from the list below

Main Attributes of the Preferred Logo(Required)

Modern

Luxurious

Simple / Minimalistic

Feminine

Approachable

Casual

Elegant

Please fill in your own attribute(s) if not listed here

Other Preferred Logo

Typeface Selections*

Let us know up to 2 of your preferred typefaces, to use in the website design.

Typeface(Required)

Serif

Sans Serif

Script

Slab Serif

Decorative

If you already know the font(s) you’d like us to use for your website, please share the font files with us.

Typeface Download Link

You may upload your files in wetransfer.com or equivalent

Colour Palette*

Brand colors play a significant role in defining a brand's visual identity. Typically there are designated colors that create a color palette complementary to the brand’s personality and style. (e.g. LinkedIn prefers a professional image and blue indicates stability or eco-friendly brands would opt for green as primary colour) Here’s another reference from VISA for a better idea.

If you already have a set of primary and secondary colors that you’d like us to use, do share with us.

If not, please go to a color picker and select up to 5 colors that you’d like as your website’s color palette.

Please copy and paste into the form here, the hex number which looks something like this eg: #466A4A)

Primary Colours

Primary Colours(Required)

Primary Colours

Secondary Colours

Secondary Colours(Required)

Secondary Colours

About Your Brand’s Soul and Tone of Voice

How do you envision your brand to look and feel?*

What characteristics do you want your brand to have?

How do you envision your brand to look and feel?(Required)

What is your Brand’s Voice?

For each of the following, pick a number where your brand stands on the spectrum.

Humor
Are you trying to be humorous? Or is the subject approached in a more serious way?

Humor

Formality
Are you formal and keep it professional at all cost? Or more Informal and Casual?

Formality

Respect
Do you approach the subject in a respectful way? Or do you take a tongue-in-cheek approach?

Respect

Enthusiasm
Are you excited about the offer? Do you seem to be enthusiastic about the subject? Or is the writing dry and matter-of-fact?

Enthusiasm

Word Cloud*

Type the words (minimum of 5 and maximum of 10) you’ll use in association with your brand in order of relevance.

Words you associate with(Required)

Any words we should avoid(Required)

Brand Inspiration*

Are there any brand’s marketing efforts you would like yours to take a leaf from?

Brand Inspiration(Required)

Name

This field is for validation purposes and should be left unchanged.