Contact Information

This information is for us to contact you.

Brand Vision*

Brand vision is the intention of where the company is going. It can be a single-minded intent, or a group of goals and objectives.

Brand Mission*

A short summary of an organization’s core purpose, focus, and aims which usually includes a brief description of what the organization does and its key objectives. The mission is the “what” and the “how,” and the vision is the “why.”

Brand Values*

Think about what (you want) your brand/company to stand for? What do you (and your brand/business) value? What are your principles?

Brand Unique Selling Points*

Brand Positioning: Who/What/Where/When/Why/How is your brand?*

Position your brand with the Onliness Statement. Differentiate your brand from the others in the market.
Fill the following with short phrases that best describe your positionality.

(Company Name) is

Awards & Accreditation

Has the company / brand attained any awards previously, or any official certifications, accreditations or licenses you wish to highlight?

Target Audience*

Who are you trying to reach? Describe in as much detail their demographic, their wants and needs, and what type of products / services they are likely looking for. Do also include if the brand is intending to shift Target Audience focus to a new one.

The Key Logo*

A logo can be either a graphic symbol or text, or a combination of both. If you have any special wishes, please feel free to describe them here. You may also refer to the following logotypes to indicate the kind of logo you’d like for your brand. If you already have a specific logo that you’d like the style of, please share with us via a download link below.

How would you define the main attributes of the preferred logo?*

You may select up to 3 from the list below

Typeface Selections*

Let us know up to 2 of your preferred typefaces, to use in the website design.

If you already know the font(s) you’d like us to use for your website, please share the font files with us.

You may upload your files in wetransfer.com or equivalent

Colour Palette*

Brand colors play a significant role in defining a brand's visual identity. Typically there are designated colors that create a color palette complementary to the brand’s personality and style. (e.g. LinkedIn prefers a professional image and blue indicates stability or eco-friendly brands would opt for green as primary colour) Here’s another reference from VISA for a better idea.

If you already have a set of primary and secondary colors that you’d like us to use, do share with us.


If not, please go to a color picker and select up to 5 colors that you’d like as your website’s color palette.

Please copy and paste into the form here, the hex number which looks something like this eg: #466A4A)

Primary Colours

Secondary Colours

What is your Brand’s Voice?

For each of the following, pick a number where your brand stands on the spectrum.

Humor
Are you trying to be humorous? Or is the subject approached in a more serious way?

Word Cloud*

Type the words (minimum of 5 and maximum of 10) you’ll use in association with your brand in order of relevance.

Brand Inspiration*

Are there any brand’s marketing efforts you would like yours to take a leaf from?