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Branding and Identity

It’s all about packaging it and showing it to the world.

Your branding speaks volume.
Let’s carve your niche together.

Get up to 50% funding support from Enterprise Singapore to raise your brand equity.

Enterprise Development Grant (EDG)

Your Leading Brand Consultancy in Singapore

Let’s be real. Successful brands today no longer just sell products or services. It’s all about creative ideas and unique experiences. How the brand looks and sounds on different touchpoints matters. All these involve an intricate process of crafting a strategic and purposeful brand identity that will produce the desired results for you.

From raising brand awareness to executing brand campaigns, we are adept in collaborating with our clients to craft strategic branding solutions and strategic branding models.

Let’s Get Started
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Branding That Builds
Recognition and Trust

A strong brand is more than a logo. It is the foundation of how your business is perceived across every customer touchpoint. We help businesses create clear, consistent and strategic brand identities that communicate value instantly and build long-term trust.

Our branding process combines research, strategy, and design to ensure your brand is not only visually appealing, but also meaningful and aligned with your business goals.

We develop branding systems that work across digital, print, and marketing channels, ensuring consistency at every stage of customer interaction.

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Branding & Identity Workflow

For our branding and identity projects, I Concept would undergo the following phases together with you, to create (or recreate) a new branding dedicated to your business.

This list serves as an overview of the workflow, and the items and phases are tailored according to each project, depending on needs.

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1
Opening Dialogue
Our Key Account Managers will meet with you to understand your business’ needs, your brand’s intended direction and desired style, and discuss our available packages. If the terms are agreeable, we will then proceed to confirm the project.
2
Brand Consultancy
Our Brand Consultant will conduct a brand building workshop with the client’s key management to gain an understanding of the brand and the direction to be taken, to streamline the opinions and needs.
3
Brand Audit
Our Branding Team will conduct some qualitative and quantitative research to understand the current brand state and communications. A combination of desktop research and survey, will be compiled and analysed.
4
Brand Strategy and Positioning

Our Branding Team will then identify and co-develop a strategy roadmap with consensual inputs, that will position and define the brand away and above the competitors.

5
Brand Logo Concept

Our creative team will follow up with intensive research, before creating and presenting mood boards and logo concepts.

6
Refining Phase

From layout and design to copywriting, the team will refine the work(s) to your liking, based on the agreed logo concept.

7
Adapting Phase

When the overall design is confirmed, we will then proceed to adapting the logo onto the designs of paraphernalia and other brand touch points.

8
Marketing Phase

We offer marketing advisories, including possible directions and suggested platforms you may carry on with the branding and marketing efforts. For certain projects, this will include development of website and digital marketing campaigns.

FAQ

We provide brand strategy, logo design, visual identity systems, typography, colour direction, and brand guidelines to ensure consistent application across all platforms.

We begin with understanding your business goals, target audience, and market positioning before developing a strategic brand direction.

Yes. We work on both new brand creation and rebranding projects to modernise or reposition existing businesses.

Brand strategy ensures that visual design decisions are aligned with your business goals, audience expectations, and long-term positioning.

Take a look at these exciting branding projects we’ve assisted with.

Here’s Our Branding and Identity Portfolio
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