In the face of COVID-19, as a precautionary measure we will pause all physical meetings involving any of our team members. Rest assured that projects are still in continuity as I Concept is business as usual. Take care and stay safe everyone!
Conversations and Insights
Knowledge, insights and expertise for the creative mind. All at your fingertips.
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Improving market position through branding: EDG Strategic Brand and Marketing Development
Understand the importance of branding and how it can help your business gain good market standing, and learn about how the EDG branding grant can help you.
Tags: Website Design, branding agency, i concept singapore, Brand identity, Creative Design Agency
- 14 Mar 2023
- 4 min read
The complete guide to long-form content in digital marketing
Short and quick writings easily engage users, but long-form content gives your website authority. Here’s a guide on why and how to create them.
Tags: Digital Marketing, creative agency Singapore, branding agency, digital copywriting, I Concept
- 7 Mar 2023
- 4 min read
Copywriting vs Content Writing: What’s the difference?
Content writing is about educating, while copywriting is about persuading. We look at the differences between the two types of writings for digital marketing.
Tags: Digital Marketing, Creative agency, digital copywriting, i concept singapore
- 21 Feb 2023
- 4 min read
6 questions to ask before you open an eCommerce store: Understanding business needs and the Productivity Solutions Grant (PSG)
Thinking of starting an online eCommerce store? Here are 6 questions you need to ask, plus tips on tapping on PSG for your business’s digital transformation
Tags: Website Design, eCommerce development, digital agency, Digital Marketing, Creative agency, i concept singapore
- 14 Feb 2023
- 4 min read
Outstanding Facebook Ads: The 5 Most Important Parts
Investing in Facebook ads comes with costs that shouldn’t be taken lightly. Understanding what makes a great ad helps you make the most bang for your buck.
Tags: Digital Marketing, creative agency Singapore, social media management, social media agency, I Concept
- 7 Feb 2023
- 4 min read
Landing page design: How to create better pages that convert
Well-designed landing page is the key to attracting new customers, converting their initial excitement into sales or leads, or even repeat clients.
Tags: Website Design, Website Development, eCommerce development, digital copywriting, i concept singapore, Creative Design Agency
- 21 Jan 2023
- 4 min read
Marketing your small business: 8 creative ideas to take on
- Small businesses are the cornerstone of our economy. They not only create jobs and keep money in the community, but they also provide us...
Tags: eCommerce development, Digital Marketing, creative agency Singapore, digital solutions, Brand identity, social media management, I Concept
- 7 Jan 2023
- 4 min read
Email marketing is not dead: A guide to using Electronic Direct Marketing to grow your business
EDM marketing is comprehensive. Other than email blasts, it covers a range of targeted digital marketing strategies. We look at how it helps grow your business.
Tags: Digital Marketing, Creative agency, digital copywriting, i concept singapore
- 21 Dec 2022
- 4 min read
6 Ways You May Be Boring Your Customers: How to Liven Up Your Branding
Do you know that with time, your brand might get stale and out of touch with consumers? You need to proactively liven up your branding! Here’s a definitive guide!
Tags: Website Design, Digital Marketing, Brand identity, I Concept, Creative Design Agency
- 7 Dec 2022
- 4 min read
