Conversations and Insights

Knowledge, insights and expertise for the creative mind. All at your fingertips.

What are Brand Identity Elements?

Branding is tough. Carving out a business’ branding is about putting various components together. We find out what these elements are in this article.
Tags: Digital Marketing, Creative agency, branding agency, copywriting, i concept singapore, Brand identity
what-are-brand-identity-elements

eCommerce Stores Must-Haves: Creating Better Online Shopping Experiences

A list of top essential features of a good eCommerce webstore, designed to create a user-friendly and safe online shopping experience for all visitors.
Tags: eCommerce development, digital agency, Digital Marketing, digital solutions, I Concept, Creative Design Agency Singapore
eCommerce-store-must-haves-for-better-online-shopping-experiences

Web Design Trends to Note in 2022

Websites are key touchpoints for brands. We take a look at the rising trends, and how to best incorporate them into your dream website.
Tags: Website Design, Website Development, i concept singapore, Brand identity, Creative Design Agency
web-design-trends-for-2022

FB/IG Shops: How to do it right and what to look out for?

FB & IG upped the social experience by bringing on e-commerce shopping. Should your digital marketing and social media gameplay change? Here’s a quick guide.
Tags: eCommerce development, Digital Marketing, search engine optimisation, digital copywriting, i concept singapore, Brand identity, social media management
fb-ig-shops-how-to-do-it-right

What’s in Your Brand DNA?: Developing a Strong Core Branding

Discovering your business’ brand DNA is a key step to better reach your target audience. Here’s a five step guide to creating a strong core for your brand.
Tags: Website Development, Digital Marketing, branding agency Singapore, creative agency Singapore, search engine optimisation, copywriting, Brand identity, social media management, I Concept
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Digital Annual Reports: Moving Beyond Words and Images

Go digital with interactive annual reports opens up avenues for corporate marketing. Understand its dynamism and explore the benefits print can’t offer.
Tags: Website Design, Website Development, digital agency, Digital Marketing, creative agency Singapore, branding agency, copywriting, digital copywriting, digital solutions, i concept singapore, top creative agency singapore, Brand identity, Digital annual report
Moving beyond words and images with digital annual reports

How Does my Brand Sound?: Getting Tone of Voice Right to Speak to Your Audience

Developing your brand’s tone of voice is key to connecting with your desired audience. We take a look at how to carve out the right tone of voice.
Tags: digital agency, Digital Marketing, Branding, Creative agency, branding agency, copywriting, digital copywriting, i concept singapore, Brand identity, social media management, social media agency
how-does-my-brand-sound-getting-tone-of-voice-right

E-commerce and Monthly Sale: Is a Sale Ever a Bad Sale?

With repetitive sales on e-commerce giants, are there still growth opportunities? We look at why people are still buying into sales, and how to work them out.
Tags: eCommerce, Website Design, eCommerce development, Productivity Solutions Grant, ECommerce Design, digital agency, Digital Marketing, Branding, creative agency Singapore, branding agency, Marketing, digital solutions, i concept singapore, top creative agency singapore
ecommerce-monthly-sale-ever-a-bad-sale

Digital Copywriting: Keeping it short and sweet wins?

When it comes to digital copywriting, capturing attention is key. We unpack what digital copywriting is about, and share five tips to good digital copywriting.
Tags: Digital Marketing, Branding, Marketing, copywriting, digital copywriting
digital-copywriting-keeping-short-sweet-wins

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