In the face of COVID-19, as a precautionary measure we will pause all physical meetings involving any of our team members. Rest assured that projects are still in continuity as I Concept is business as usual. Take care and stay safe everyone!
Conversations and Insights
Knowledge, insights and expertise for the creative mind. All at your fingertips.
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What are Brand Identity Elements?
Branding is tough. Carving out a business’ branding is about putting various components together. We find out what these elements are in this article.
Tags: Digital Marketing, Creative agency, branding agency, copywriting, i concept singapore, Brand identity
- 7 May 2022
- 4 min read
I Concept Singapore to Provide Creative Communication Services for Whole of Government (WOG)
I Concept Singapore is appointed to the panel of agencies to provide creative communication services for the Whole of Government (WOG). Read on for details.
Tags: Digital Marketing, digital copywriting, digital solutions, i concept singapore, Creative Design Agency, Top Creative Agency, Whole of Government, Whole of Government Singapore, WOG
- 6 May 2022
- 4 min read
eCommerce Stores Must-Haves: Creating Better Online Shopping Experiences
A list of top essential features of a good eCommerce webstore, designed to create a user-friendly and safe online shopping experience for all visitors.
Tags: eCommerce development, digital agency, Digital Marketing, digital solutions, I Concept, Creative Design Agency Singapore
- 21 Apr 2022
- 4 min read
FB/IG Shops: How to do it right and what to look out for?
FB & IG upped the social experience by bringing on e-commerce shopping. Should your digital marketing and social media gameplay change? Here’s a quick guide.
Tags: eCommerce development, Digital Marketing, search engine optimisation, digital copywriting, i concept singapore, Brand identity, social media management
- 21 Mar 2022
- 4 min read
What’s in Your Brand DNA?: Developing a Strong Core Branding
Discovering your business’ brand DNA is a key step to better reach your target audience. Here’s a five step guide to creating a strong core for your brand.
Tags: Website Development, Digital Marketing, branding agency Singapore, creative agency Singapore, search engine optimisation, copywriting, Brand identity, social media management, I Concept
- 7 Mar 2022
- 4 min read
Digital Annual Reports: Moving Beyond Words and Images
Go digital with interactive annual reports opens up avenues for corporate marketing. Understand its dynamism and explore the benefits print can’t offer.
Tags: Website Design, Website Development, digital agency, Digital Marketing, creative agency Singapore, branding agency, copywriting, digital copywriting, digital solutions, i concept singapore, top creative agency singapore, Brand identity, Digital annual report
- 24 Feb 2022
- 4 min read
How Does my Brand Sound?: Getting Tone of Voice Right to Speak to Your Audience
Developing your brand’s tone of voice is key to connecting with your desired audience. We take a look at how to carve out the right tone of voice.
Tags: digital agency, Digital Marketing, Branding, Creative agency, branding agency, copywriting, digital copywriting, i concept singapore, Brand identity, social media management, social media agency
- 1 Feb 2022
- 4 min read
E-commerce and Monthly Sale: Is a Sale Ever a Bad Sale?
With repetitive sales on e-commerce giants, are there still growth opportunities? We look at why people are still buying into sales, and how to work them out.
Tags: eCommerce, Website Design, eCommerce development, Productivity Solutions Grant, ECommerce Design, digital agency, Digital Marketing, Branding, creative agency Singapore, branding agency, Marketing, digital solutions, i concept singapore, top creative agency singapore
- 15 Jan 2022
- 4 min read
Digital Copywriting: Keeping it short and sweet wins?
When it comes to digital copywriting, capturing attention is key. We unpack what digital copywriting is about, and share five tips to good digital copywriting.
Tags: Digital Marketing, Branding, Marketing, copywriting, digital copywriting
- 1 Jan 2022
- 4 min read
