Flower Nation

New Brand

Overview
Flower Nation is a new Floral Atelier brand in Malaysia, It began with a passion for flowers and then blossomed into a flower lovers’ commune. Understanding the demand for artisanal floral arrangements and fairly-priced handpicked bouquets for all occasions, Flower Nation was born.

The Challenge
Flower Nation needed help with the creation of a brand identity and marketing. They also needed a website to help sell their offerings.

The Objectives

I Concept was approached to work on their branding and touchpoints, such as:

• Create a set of brand identity that resonates with their target audience
• Generate brand awareness, reach and brand recall
• Produce touchpoints such as website, social media strategy and sustenance, collaterals and SEO