Your eCommerce design can make or break your online store. As the eCommerce market continues to expand and erode brick-and-mortar retail, a virtual store has become essential to prove your brand value to your customers.
Going online means that your customers can visit your store anytime and anywhere. Your sales will no longer be dependent on your opening hours or sales staff, and you can even save on operational costs.
In today’s world, having an eCommerce website is a flexible solution to broaden your brand and reach more people. But to stand out in the market, you’ll need a great eCommerce design.
A good eCommerce design is more than just the aesthetics of your site – it’s about how seamless your user journey is.
Still unsure about the importance of eCommerce design? Here are 3 reasons why you should focus on your eCommerce design to boost your business.
#1 Gives your customers a good first impression
Like their physical counterparts, online stores need to look and feel good to create the best experience for your customers. Your customers may not be able to explain why something isn’t well-designed, but they will instinctively sense it when your website isn’t working for them.
A good first impression sets the tone for you to attract new customers. When a new customer lands on your eCommerce website, a visually appealing design will entice them to stay on and get to know your brand.
Beyond the aesthetics, the store should also work well for your customers to have a quick and easy time shopping. If your virtual store’s overall look and feel appeal to your visitors, they are more likely to trust and engage with your brand in the future.
#2 Satisfies your customers
“Welcome to Uniqlo!”
You probably would’ve heard a staff member yell out this iconic line every time you walked into a Uniqlo store. However, unlike physical outlets, there are no employees on your eCommerce website to assist customers when they enter the site.
From checking prices to processing orders, your customers must handle everything themselves. Your design is now the key factor in doing so, instead of your employees.
As an eCommerce owner, you’d want people to explore your store and buy more products. But when your customers can’t find what they want easily, they can get frustrated and leave your website.
Poor design leads to low customer satisfaction, which means that it will be less likely for people to return to your brand in the future.
If you want an e-store that prioritises customer satisfaction, it’s time to contact an established eCommerce design agency in Singapore.
#3 Increases your conversions and ROI
Most eCommerce websites are built with the goal to enhance conversion rates and return on investments. If your e-store doesn’t have the necessary design elements to achieve the intended action, you will end up wasting your resources.
On the other hand, the right design will guide your customers throughout every step, all the way to the point of checking out. If a function is able to directly bring in sales, would you save on it? That’s what a great eCommerce design can achieve.
By taking advantage of a well-designed eCommerce store, confidently invest into getting a top digital marketing agency to run strategic digital marketing campaigns and hire a top SEO agency to improve your search engine result ranking to drive traffics to your ecommerce store. Your customers are naturally more inclined to purchase from your brand and raise your conversion rates. At the end of the day, if that’s not your main objective, then what is?
Invest in your eCommerce website design
With an eCommerce store, you no longer have to worry about expanding your business or changing your opening hours to suit your customers’ schedules. Your virtual store will always be there to grow your brand at a fraction of the cost.
A well-designed eCommerce website goes a long way to impress and connect with the right audiences. By providing your customers with a good experience on your eCommerce site, they’ll be more likely to buy your products or services.
Want to give your eCommerce a professional face-lift? Contact our team of eCommerce developers for a personalised, seamless and intuitive design today.