What makes an e-commerce website deemed as successful? Website traffic and monetary conversions are just two factors. Forget brick and mortar shops, the age of digitalisation and online shopping is here to stay. From fast-fashion loots to costume jewellery, many brands have gone omni-channel and moved to build app-based e-commerce stores aimed at capturing the target market that is veering away from the traditional physical shops. From craft store Spotlight to fashion giants Charles & Keith, it’s all the rave. We’ve curated 4 best e-commerce websites in Asia with successes that you can surely emulate.
Founded by blogger-turned-entrepreneur Vivy Yusof, Fashionvalet is a shopping haven for fashionistas and budding designers both to market their products or make their own purchases. While the much anticipated mobile app is finally hitting the shores, Vivy and her team are hard at work to making UI/UX improvements throughout their ecommerce website. It’s desktop website follows a minimalist theme, with clear Call to Actions, menu bars, navigation and most importantly – it’s mobile-responsive!
Launched in 2012, Lazada operates across majority of the Southeast Asia countries and is the pioneer in the ecommerce ecosystem. To date, they have over 300 million SKUs, leaving customers no lack of choice when it comes to buying. Best part? Their mobile app is fuss-free, easy to use and functional. No frills, just really the best online shop for anything you’ll ever need.
This one’s no stranger for making it into this list. Especially since this Singapore-based brand sent the world into a frenzy with the recent endorsement by Cristiano Ronaldo as its brand ambassador. While the ads may be a little too cringe-worthy, there’s no doubt that their branding’s getting stronger. They surely know how to increase their market share, albeit in the most cringey fashion.
Owned by Alibaba Group, AliExpress is a popular online shop used by many since 2010. What’s not to like? It’s products are generally cheaper than Amazon, ships faster than promised estimated dates, and has no dearth of SKUs for one to shop. With a fuss-free mobile app that functions (like it should), there is nothing to lament about AliExpress. Well of course, you just have to be discerning when it comes to buying products at a lower price range.
That sums up our list! Yearning to skyrocket your sales or improve conversions with a successful ecommerce website? Engage a digital agency experienced in this field to do the job, while you can focus on actually running a business.