An effective website design should provide your business with the capacity to inform users, generate leads and convert consumers, which ineffective web design will fail to achieve the same results. However, if you’re going to wait till that point before realising that the design is inadequate, it might already be too late.
To help you diagnose an ineffective website design, look out for these telltale signs that you need a website revamp ASAP!
High Bounce Rate
One of the biggest signs of a website that isn’t doing its job is a high bounce rate, and high bounce rates can severely affect your Search Engine Optimisation (SEO) rankings. A high bounce rate means that a significant level of users will be clicking off in a matter of minutes, which is a good indication of something wrong with your website design.
When users visit your website, you want them to stay beyond just one page and for more than a couple of minutes. By staying longer, users are more exposed to your brand and the information on your website, and more likely to convert and purchase your product/services.
You should definitely look to reduce the bounce rate on your website through its design, especially if you want to reap the benefits of SEO.
Low Engagement
Low engagement on your website is an indication of your website design’s ratings – a good web design should incite interactions and engagement. For instance, if your website is an eCommerce in Singapore, there should be some comments and increased sales for your brand.
Poor content and web designs, on the other hand, turn your users off and away from your brand. You only have one chance to persuade your visitors, make it count with interesting and compelling content.
Struggling with improving engagement rates for your website? Look for a team of web developers capable of crafting creative web designs for your brand!
No Social Media Buzz
Great web design will get your customers talking about your brand online, especially if you have a social share function. They might be recommending it to their friends and family members, or even be linking it on social media.
Social media can signficantly improve your business and should be an integral part of your website. Hence, if there’s no social media buzz, you’re probably doing something wrong on it. Whether it is too dull or too troublesome, you should definitely look to make your site more visually immersive and interactive.
Low SEO Ranking
Finally, your website should be ranking on search engines for your targeted keywords and keyword categories. If your website isn’t on page one or two after a few months, then it’s time to consult SEO experts for help.
There’ll definitely be some changes in the design and development required to increase your website’s SEO and start ranking on the first few pages.
Is it time for a revamp of your website design?
After reading through this piece, do you feel like your brand needs a new website design? We’ve got you! I Concept is an experienced website design agency in Singapore that has handled multiple website projects. Speak to us to get started on developing a new website for your brand today.
