Designing a stunning website is essential, most definitely. But it is more so important to get people actually visiting it. This is where Search Engine Optimisation (SEO) comes into play. Google takes into account many aspects to rank websites on the first page. These factors can be streamlined into 2 major categories – on-page and off-page SEO. Where exactly does web design fit in all of this? Simply put, a user-friendly website attracts users and a search-engine website attracts search engine crawlers. So if you’re looking for a company in Singapore that designs SEO-friendly websites or looking for tips to ensure your web design and SEO is done right, stay on and buckle up.
A well-structured website
Get a good grasp of the functionality of your website and the purpose it serves to users. From there, map out effective user journeys and proceed to organise and structure your content so that both users and search engine crawlers are able to access content with the least number of clicks possible. Once this is achieved, it is an indication of an efficient user experience. Effective information architecture not only affects website conversions, but it also influences web usability and keyword rankings. With a smooth user flow and ranking keywords, this ultimately leads to a higher conversion rate.
Optimising images increases the chance of your website’s prominence in the image search results. Plus, adding images such as photos or infographics are great ways to show-not-tell and concise information. But there are a few guidelines and these include – adding apt image names, including descriptive alt text, and optimising the image size to contribute to faster website speed. This not only increases your site’s accessibility, but it also drives more traffic to your website when your imageries used are telling of the content and relevant.
Add a blog
The recipe for your website to stay relevant and get ranked is to ensure your website is updated frequently. Choosing to have a blog helps with SEO is one common option. Search engine crawlers adore websites that provide content consistently as they know the website is alive and kicking. This also demonstrates your organisation’s credibility to consumers and they are able to find out more about what your organisation can offer. Similarly, if you were to have additional services or products, these attribute to adding fresh content and can help your website’s rankings.
Designing a responsive website
From desktop to mobile and any other screen resolution, ensure that your website is optimised to cater to the varying devices used in today’s context. Ensure that all images, videos and even text are scaled down to fit devices such as tablets or phones or even an iMac. This way, you can deliver the best experience for users and search engine crawlers as Google crawlers champion responsive web design.
Without compromising creativity and style, these are some ways you could design your website to be SEO-friendly and user-friendly. SEO is an integral part of the design process and these strategies can kickstart you on your way to showing up on the first page of Google.
Looking for a strategic web designer that designs for both users and search engine crawlers? Look no further! Have a chat with our consultants and we’ll find a solution for you.