Having good User Experience (UX) on your website design is like having an aircon in Singapore, not everyone has it but they should (if they can afford it). It’s great for you and visitors! Whether you’re familiar with the term ‘UX’ or not, it is especially critical for your business to succeed for you to ensure that your web design provides the best user experience.
Good UX design often comes down to how the user is able to use and navigate your website, and how they feel when they’re on it. Generally, when you follow UX principles, it’s safe to say that your web design in Singapore should have users feeling pretty good.
To help you better understand exactly what great web design should look like, we’ve compiled a list of UX principles for you to follow. Even if you’re aware of the principles, this should serve as a good checklist for your website design in Singapore:
Use Infographics When You Can
Statistics and text can make an impact when used strategically, but at the end of the day, most users are visual learners that prefer images to text and numbers. Good visual and infographics are effective in displaying important information to your visitors that are more digestible.
People don’t want to put in too much effort into understanding a site and what it has to offer. Hence, including infographics in your website design and laying out information in a visual format can go a long way in improving their experience on your site.
Simplicity Is Clarity
You’ve probably heard this, “I wish things were simpler.” They may not be describing a website’s design, but it definitely applies.
When it comes to websites, most people prefer simplicity to spending extensive time figuring a website out. If they find your website a pain to use, they’re not going to be staying on it for long.
In your preparations for a Singapore web design, you should aim to satisfy that desire for simplicity. Your website will have a better UX for it and people will have a much easier and enjoyable time as well.
Not Too Much Outside Of The Box
Creativity is great in moderation, but it can become a double-edged sword when it comes to website design. On one hand, you want your web design to have a unique flair to it but on the other, creativity can confuse your audience.
Trends and principles in website design exist for a reason, which is why most website designers adhere to them. They’re there to ensure that your users can easily navigate through your site – as most visitors are frequent online users, keeping to certain trends ensure they don’t feel lost or helpless while on your site.
Applying creativity within the boundaries of web design principles is more than enough to help your brand stand out in a good way.
Make Navigation Easy
Why make it difficult for your online visitors to navigate your website? After all, helping users get to the pages they want are probably aligned to your business goals.
Ensure that the content on your website is easy to find via a search bar, which allows users to find any specific page they’re looking for. Always use searchable categories and make sure finding content is intuitive. When people can’t find what they’re looking for on your website, they’ll become easily frustrated.
Furthermore, your website is best navigable with a fixed and accessible menu bar at all times. A web developer will tell you that it makes exploration of your site effortless, which is a definite plus point for your UX.
Never Neglect Visual Hierarchy
Visual hierarchy refers to how content, visuals and information is displayed and prioritised. You want to emphasis key phrases, sentences or data that can convince and convert your visitors.
Most users take less than 5 seconds to skim through a website, and great visual hierarchy guarantees that they at least read the important parts and make them want to spend more time on it.
Good visual hierarchy also makes your website design appear cleaner and more organised, like more thought is put into it. And clean is always good (:
Take It A Step Further
Great website design hinges on an ability to to make the experience positive for the user. If that’s not what a website offers in terms of its design, the overall user experience is one that’ll be disappointing and potentially very frustrating for the user.
UX is not something we take likely. As a web design agency, we always keep the user’s experience in mind when designing any sites for our clients. Give our sales representatives a chat for a UX-focused website design company to create the dream website for your brand today!