As website design evolve over the years, designs that worked a decade ago won’t necessarily work now. If you want your website to stay effective, you need to continuously adapt to your users’ demands and needs.
Being the digital front of your business, your website is the key to generating brand awareness and converting visitors into customers. Beyond just maintaining a digital presence, your website needs to make an impact in the minds of your target audience.
To help you hit the mark with your web design in Singapore, here’s a roundup of the best five website design practices in 2019.
Create clear landing pages
Never underestimate the importance of landing pages, given that it is the first thing your visitors see. These pages should be designed to capture their attention and encourage them to perform an intended action, such as asking them to purchase your products or subscribing to your newsletter.
As a result, you should ensure that your landing page has a clear design with a simple and visible key message.
Optimise CTA buttons
A call-to-action is vital for you to persuade visitors to achieve the intended result you desire. Hence, you need to optimise actionable buttons that motivate them to click on it. If given a choice, always opt for personalised CTAs to increase your conversion by more than 42%.
Use the right language and colours in your CTA buttons to appeal to your target audience and achieve your business objectives!
Adapt to the mobile lifestyle
Due to the growing dependence on smartphones, most web design agencies in Singapore will advise you to build a responsive website. When your website can adapt to the size of any screen it is viewed on, users are more able to use your site smoothly and seamlessly.
Another thing to take note of is the loading speeds on mobile devices. If your content doesn’t load quickly on their device, your visitors will not hesitate to leave. By creating a website that pays attention to the increasing mobile population, each and every one of your visitors will be able to have the best user experience.
Incorporate social media
A social media presence is the norm nowadays, but your website must also leverage on your social media platforms.
Embed your social media accounts into your website to provide seamless navigation from one platform to the other. This makes it easier for visitors to get to know more about your brand and keeps all your communication channels connected.
Use visual content
Your website content is essential in appealing to visitors. Mix images that tell compelling stories of your brand and complements your text-based content. When you blend visuals with strategic content, you can engage visitors and convert them into loyal customers more easily.
Is your website design leveraging the best practices in 2019?
If your website has high bounce rates and low conversions, it may be time for you to upgrade your web design and improve your practices. Learning about the best practices in website design provides a credible guide for you to adopt.
Looking to refine your web design practices to engage your website visitors? Approach a professional web developer in Singapore to develop a personalised web design that works well for your brand.