To have a website that boosts your business’s sales, you need a great website design that draws in customers consistently. However, a website’s design is highly dependent on the type of websites and the required features for each brand.
If you’re trying to figure out what type of website to develop for your own brand, you can take reference and learn from these 6 types of websites that are popularly used in this digital adage.
Every business requires a website as a digital front, and a corporate website is a broad category that covers websites that represents a business. Often utilising UI/UX design that aids conversions in their target audience, a corporate website plays a key role in helping a business grow and develop.
In most cases, corporate websites are highly branded sites, which show critical information about the business as well as its main products and services.
Online shopping has become a significantly larger part of the online world, which is why the number of eCommerce websites has taken off in leaps and bounds.
ECommerce website designs allow consumers to directly pay for a specific product online and (usually) receive it via mail a few days later. One example of an eCommerce website would be Lazada, a popular shopping website.
To develop an eCommerce website design in Singapore, you can look for a pre-approved vendor with experienced eCommerce web developers for up to 80% subsidy via the Productivity Solutions Grant (PSG).
Combining the previous two categories (corporate & eCommerce), an infopreneur website is designed to sell and market information and insight as opposed to products or services.
They are often written as blogs with access to paid materials like videos, eBooks, webinars, and tutorials. These websites are usually content-heavy and contain exclusive insights valuable enough to incite payment from its target audience.
On the face of it, these websites aren’t built to drive businesses and are purely used to entertain the audience. This includes entertainment publications (i.e. Buzzfeed), gaming websites (i.e. Miniclip), webcomics, and so on.
Most of these entertainment websites still generate some revenue either through advertising, paid memberships with access to more content, or by selling branded merchandise.
Non-profit organizations and charities will also need a website just as much as businesses do. However, the tone, information and features will slightly different from its corporate counterparts.
These websites generally provide a means for online donations or ways to volunteer with the organisation. In support of their cause, non-profit websites rely on emotional storytelling and rationales behind their organisation to garner support from the public.
A good reference would be UNICEF, who are well-known for their work in protecting children’s rights.
With a plethora of digital marketing campaigns and side brands popping up, microsites have become increasingly popular amongst businesses nowadays.
Microsites are mini-websites separate from the main brand’s website with only one to two pages of content. Used to achieve a key objective as part of a larger movement, mini-websites can be different in design style from the main brand.
Due to the number of pages, concise and impactful copywriting is used to deliver a key message with maximum effectiveness.
Regardless of the type of website you wish to develop, our team has professional and locally-based web designers to create the website design you envisioned. Don’t hesitate to contact us and watch your ideas come to life!