A Premier Creative Digital Agency in Singapore

6 Must-Haves In An ECommerce Website Specification Document

There’s been enough said about planing projects ahead of time, and the same applies to eCommerce in Singapore. To build a successful eCommerce website, you need to carefully strategise the entire process before the start of the design.

If you’re going to approach an eCommerce developer, it’s highly likely that you’re going to need an eCommerce website specification document. Within this document, you’ll be asked to list out your goals, objectives and the potential issues you’ll face, as well as the list of features you’ll require.

A successful eCommerce website design in Singapore will be highly dependent on a detailed document, which outlines the individual steps to achieve your goals. To help you with your eCommerce website development, here’s what you need in an eCommerce website specification document:

List Your Whys

Knowing your whys goes a long way in helping you achieve them. Besides that, you should also expand on the background of your eCommerce business so as to build a little context around your objectives and what you hope to achieve.

Ultimately, you need to base your objectives on your organisation and what you need for your eCommerce website.

These are some of the common goals of eCommerce web design that you can include when you start:

  • To increase sales revenue
  • To promote online to offline purchases
  • To create an entirely digital business model i.e.  Lazada and Uber
  • To increase your conversions
  • To reduce admin costs

Have A Realistic Timeline

You need time and resources to develop an effective eCommerce solution, so you need to set a realistic timeline. After which, you should work closely with the eCommerce website design company in Singapore.

You want the rest of the project to go ahead in a smooth way before release, so you need to make sure that you use your time wisely.

Know Your Audience

Who’s your eCommerce site for? If you don’t have a website up yet, you should think about who you would like to visit your site ECommerce websites should focus on potential visitors and returning customers, as these are the people who are more likely to complete purchases with you.

Once you’ve identified the target audience, you’ve got to understand their needs and mindset when approaching your eCommerce platform. That’s how you appeal to your customers and direct people in the right direction. 

Identify The Competition

It’s essential that you identify your closest competitors to know what you’re up against.

Scout the competition and select your target in terms of who has the best site, isn’t doing all that well, and why. Once you know their strengths and weaknesses, you can ensure that your eCommerce website capable of beating them.

And the rest is up to the details within the eCommerce development.

Calculate Your Budget

Let’s face it, the budget matters. Regardless of which eCommerce developer in Singapore that you pick, you need to include a budget that both parties can work within.

When they know your objectives and your budget, they can help to come up with the best possible solution for your business. Whether it is a government grant (i.e. PSG or EDG grant) or removing some unnecessary features, it’s best to get the nitty-gritty out of the way before moving into the creatives.

Put Down All Mandatory Features

What you do you need on this eCommerce design?

It would be ideal to include all of the required features of your eCommerce site i.e. specific payment gateways, integration with other systems, you want in your eCommerce web development. Numbers matter in Singapore’s eCommerce market, which means some merchants might require analytics and stock management.

Think about all of these and create a list for your convenience. You can always check back on it at the end product to ensure every requirement is met. 

Speak To Us

Talk to an experienced eCommerce developer in Singapore that can not only create and develop the design that you envisioned but is also a pre-approved vendor for the Productivity Solutions Grant (PSG)!

That’s right, with our vast years of experience along with the subsidised rates, we’re confident that we are the eCommerce solutions you need.

Chat with our sales representative to get started on your eCommerce journey.