Any business owner running an eCommerce in Singapore wants it to take off, but it takes more than just promo codes, discounts and the right product to do so. You need to know what your visitors want, especially from your eCommerce website design.
Besides a functional website that they can navigate, you need to cater to your potential customers’ needs so as to turn visitors into leads and convert them to sales revenue.
Well, here they are! Be it their first or fiftieth visit, these are the 6 things that your customers want to see on your eCommerce site:
An FAQ Page
An eCommerce website is usually not intuitive to EVERY visitor. Hence, you need to provide a guide or at least an FAQ page for them. Some eCommerce web design even go as far as to include a chatbot for users nowadays.
An FAQ page provides extra information for your customers to navigate through your eCommerce page more successfully and achieve the outcomes they’re looking for. It should also answer any question that they’re likely to have.
Other than helping your customers, FAQ page gives you another reason to fill up your eCommerce site with strategic keywords that can help with your eCommerce’s Search Engine Optimisation.
Psst… that’s not the only way you can improve your rankings on Search Engine Results Page. Consult an SEO expert to discover more ways to do so!
How You Can Help Them
Of course, your products are amazing, but how’re they helping your customers? Your eCommerce website design needs to show that to your customers from the get-go.
All of the elements, such as the visual and the copy, should clearly state and direct at convincing them of this fact. People will be far more likely to stick around and find out more if they have a better understanding of what your eCommerce site is actually offering.
Reviews From Past Customers
Validations of your eCommerce product or services speak volumes of your brand. Lots of people can be unsure about making a purchase on a website for the first time.
It should be your goal to make your customers feel confident in buying from you and the best way to do this is to offer raving reviews from past customers. The reviews featured should emphasise on the best thing about your products and your business, be it the customer service, the customisability or the quality and value of the products.
When people are browsing your store, they want to be able to find what they’re looking for quickly and easily. If they can’t, they won’t hang around for long.
During your eCommerce web development, you need to make sure that it is achieved. People don’t have the patience to take their time to figure out your eCommerce page, you need to make it awfully clear.
So, ensure that the categories are obvious and contain what your customers would expect them to. Everything should be intuitive and easy to understand to improve user experience on your eCommerce.
Photos are the only way for your customers to identify the legitimacy and quality of your products or services, so it’s really important to have good photos featured on your eCommerce design.
If the photos are poor or unclear in any way, it’s only going to hold you back and stop visitors from converting. People will use those photos to decide whether they should make a purchase.
Use multiple photos from different angles so that your customers can see exactly what they’re buying. Ensure that you take them with a camera of decent quality as well as ample lighting for your shots.
No one likes hidden costs – the prices on your eCommerce should be clearly stated to prevent any unexpected high prices. Instead, employ an effective pricing strategy to improve your eCommerce revenue.
Be very upfront and honest about how much your products cost. Hiding that information from buyers never goes down well and it makes your customers suspicious.
Would you like it if a provider of eCommerce solutions in Singapore hit you with hidden costs? The same applies to your customers as well.
Make Them Gel Together
If you can get all these things right, your customers will have a much better user experience than they had previously, which makes them more likely to make a purchase on your eCommerce page.
To make all of these elements gel together, you might want to consider an eCommerce website design company to do it for you. With a ton of experience and a Productivity Solutions Grant (PSG) behind us, we’re sure we can provide the best value for our eCommerce solutions in Singapore.
Speak to our sales representatives to find out more!