Let’s cut to the chase. 2024 was the year for AI.
AI truly reshaped the marketing landscape, with AI-powered tools becoming indispensable for tasks such as predictive analytics, hyper personalised content, dynamic pricing. content creation, campaign optimisation, customer segmentation and much, much more.
Now, ChatGPT is just one of the many players in the face of a myriad of Large Language Models (LLM) throwing their hats into the ring.
It’s all about getting personal.
Consumers like feeling that they’re being paid attention to. And not just by anyone – someone that’s smart, knowledgeable and can understand what you want in the matter of seconds.
Take Netflix, for example. Netflix uses a sophisticated AI-powered recommendation engine to personalise content suggestions for each user. This engine analyses a vast amount of data, including viewing history, ratings, searches, and even the time of day, to identify patterns and preferences. By understanding individual tastes, the system recommends movies and TV shows that are most likely to be enjoyed, leading to increased user engagement and satisfaction.
Nike, too, got heavily into AI. The global sportswear leader has strategically integrated AI and Gen AI across its operations. Key initiatives include Nike Fit, which uses computer vision to recommend shoe sizes, and personalised customer experiences powered by data science. The company has also developed its own generative AI model to revolutionise product design, exemplified by the Athlete Imagined Revolution (AIR) project. Acquisitions of companies like Zodiac, Invertex, Celect, and Datalogue have strengthened Nike’s AI capabilities, enabling data-driven decisions, optimised inventory, and enhanced customer experiences. Leaders like Jason Loveland, Bikram Barman, and Taj Pirzada have driven these initiatives, positioning Nike at the forefront of AI-powered innovation in the sportswear industry.
AI enabling brands to create campaigns that run themselves? Believe it.
AI-powered autonomous systems have enabled brands to run campaigns seamlessly from inception to optimisation.
Like Unilever. The consumer goods MNC leveraged AI to automate product launches in emerging markets, tweaking strategies in response to local sentiment. These dynamical adjustments led to a 15% increase in market share in key regions.
Adidas launched a campaign for its eco-friendly running shoes that continuously adapted messaging and targeting in real-time. This improved ad performance by 40% and increased online sales by 25%, showcasing the potential of self-optimising marketing systems.
Everyone loves a good conversationalist.
With conversational AI how brands transformed how they engaged with customers, making interactions smoother, faster, and more intuitive.
KLM Royal Dutch Airlines deployed advanced chatbots that autonomously handled 80% of customer inquiries during travel disruptions. Whether rebooking flights or answering questions, these bots ensure faster resolutions and happier travelers.
Intercom, a customer service platform that taps on the power of AI to help businesses connect with their customers across various channels. And as Intercom’s Gold Partner, I Concept is excited to introduce you to their suite of AI-powered solutions. Intercom’s Fin chatbot, is among one of the standout AI chatbots for websites and other platforms, and its powerful tools can revolutionise your support operations and strengthen customer relationships. Boost your AI marketing and enjoy personalised engagement, efficient support, proactive assistance, and data-driven insights with Intercom’s AI-powered platform.
This 2025, Transform your Brand with I Concept
At I Concept Singapore, we as a fully integrated creative agency are specialised in helping your brand reach hearts and minds, not just in the outdoor space, but in the digital sphere as well. Our expertise ranges from branding in Singapore, digital marketing, web development and design, digital copywriting, logo design for the company, ecommerce development, and more, making up a comprehensive range of services to help businesses thrive in today’s competitive landscape. Our team of experienced creatives can help you develop a strong brand identity and create marketing campaigns that deliver exceptional results.
Plus, with the support of government initiatives like the Enterprise Development Grant and Productivity Solutions Grant (PSG), businesses can access funding to invest in innovative OOH campaigns. By working with a creative agency like iConcept, these businesses can develop compelling brand strategies and create visually striking outdoor advertisements that resonate with their target audience. Apply for the PSG now to kickstart your digital marketing journey with I Concept.
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