So you consider yourself a social media expert. A bona fide influencer who knows your TikTok trends and your Gen Z lingo. When needed, you can change your tone and deliver professional and persuasive posts. Content creation is a cinch, because you know exactly what your audience wants. Who needs the help of something as silly as artificial intelligence, right?
Well, don’t pooh-pooh the power of AI when it comes to generating content for social media. A 2024 McKinsey Global Survey on AI found that 65% of respondents state that their organisation regularly uses generative AI, and most of these respondents work in marketing or sales. Top uses for AI in marketing range from content creation and personalised marketing. With AI booming the way it is, there will likely be an upwards trend for AI-enabled content on social media spaces everywhere.
So how does AI up your social media game? Let’s look at some ways.
Audience Insights
AI offers unprecedented opportunities for businesses to connect with their audience and drive growth. By delving deeper into audience insights, AI can predict future trends, analyse nuanced sentiments, and identify key community members. This empowers marketers to tailor content to individual preferences, fostering a sense of belonging and driving engagement. AI also facilitates social listening by tracking brand mentions, sentiment analysis and competitor activity to gain valuable insights.
Identifying Influencers
AI can help businesses discover relevant influencers who can help amplify your brand’s message. Also importantly, it can sieve out fraudulent accounts by detecting accounts that artificially inflate their follower and likes count. This allows you to engage an authentic influencer that can give you the results you want.
Content Creation
Content creation is also significantly enhanced by AI. It can generate unique content formats, personalise messages to specific users, and even translate content for global audiences. This not only saves time but also ensures that content is relevant and resonates with diverse audiences.
Social Media Management
With AI-powered automation, you’ll be able to schedule posts, respond to comments, and moderate content more efficiently. Additionally, AI can monitor social media conversations in real-time, allowing businesses to quickly respond to emerging trends and potential crises.
Personalisation
AI elevates personalisation to new heights. Dynamic creative optimisation enables tailored ad creatives, while behavioural and contextual targeting ensures that ads reach the right people at the right time. This level of precision maximises ad performance and drives conversions. In the sphere of personalisation, AI also enhances customer service, with AI-powered chatbots providing instant, human-like responses to user queries.
Putting It All Together
At the end of the day, human input is essential in creating social media content that is relatable, coherent, and basically more human. With AI advancing rapidly, the availability of AI tools and AI chatbots to make your content stronger will go far in impressing and engaging your prospective customers. And speaking of customers…
Intercom Empowers you to Generate Exceptional Customer Service
Just like how AI is adept at creating quality content for social media, AI chatbots can also make a stunning impact on the way your business delivers customer service as well.
As an Intercom Gold Partner, I Concept is excited to introduce you to Intercom’s AI-powered solutions. Intercom’s Fin chatbot, is among one of the standout AI chatbots for websites and other platforms, and its suite of tools can revolutionise your support operations and strengthen customer relationships. Boost your AI marketing and enjoy personalised engagement, efficient support, proactive assistance, and data-driven insights with Intercom’s AI-powered platform.
Boost Your Brand on the Social Space with I Concept
At I Concept Singapore, we as a fully integrated creative agency are specialised in helping your brand reach hearts and minds, not just in the outdoor space, but in the digital sphere as well. Our expertise ranges from branding in Singapore, digital marketing, web development and design, digital copywriting, logo design for the company, ecommerce development, and more, making up a comprehensive range of services to help businesses thrive in today’s competitive landscape. Our team of experienced creatives can help you develop a strong brand identity and create marketing campaigns that deliver exceptional results.
Plus, with the support of government initiatives like the Enterprise Development Grant and Productivity Solutions Grant (PSG), businesses can access funding to invest in innovative OOH campaigns. By working with a creative agency like iConcept, these businesses can develop compelling brand strategies and create visually striking outdoor advertisements that resonate with their target audience. Apply for the PSG now to kickstart your digital marketing journey with I Concept.
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