“The customer is king” – you’ve heard it a million, billion times. But the thing is, it still rings true. It is a timeless adage that is more relevant than ever in today’s hyperconnected world. Satisfied customers are the cornerstone of any thriving business, and a single customer’s opinion can potentially impact a company’s reputation. This is why marketing chatbots powered by artificial intelligence (AI) are gaining such momentum. With these AI marketing chatbots, businesses are recognising the potential of AI and are creating AI chatbots for websites and other touchpoints to enhance customer interactions, streamline operations, and drive positive outcomes.
From food and beverage, banking to fashion and ride-hailing, let’s explore real-world examples of how marketing chatbots have revolutionised customer service and elevated the customer experience.
Bank of America
Erica
Tapping on its natural language processing (NLP) capabilities, Bank of America’s Erica is an AI chatbot that positions itself as the ‘Virtual Financial Assistant’, providing personalised financial guidance to its users. By understanding and learning from customers’ requests, Erica can assist with managing bank accounts, track spending, pay bills and more. It offers a convenient banking experience and provides an even faster response time to enquiries, helping customers to streamline and improve their financial management.
Achievements: Bank of America reported that 60% of Erica’s current engagements are proactive and personalised account interactions. By the first half of 2023, Erica had successfully completed over 330 million requests, averaging 56 million engagements per month.
H&M
Kik
“How about some leather pants?” Here’s another AI chatbot that uses NLP to learn from customer requests and provide personalised styling tips. From fashion advice to product recommendations, Kik is designed to give customers a seamless shopping experience. Customers can do a personality quiz to ‘educate’ Kik, and the chatbot also assists in easy checkouts when purchasing online. Used by 15 million monthly users, it is definitely a hit.
Achievements: Kik demonstrated impressive engagement, with users spending an average of four minutes interacting with the chatbot. The platform achieved an 86% engagement rate and a remarkable 8% click-through rate, significantly outperforming H&M’s email marketing click-through rate of 2%.
Pizza Hut
Facebook Messenger Chatbot
Fancy some pizza tonight? By implementing an AI chatbot on PIzza Hut’s Facebook Messenger and X (formerly Twitter), customers can order pizza and receive live updates and tracking on their order status. Also using NLP, the experience is more seamless and intuitive, with better order accuracy and the AI chatbot provides more satisfactory answers to customers’ queries.
Achievements: Pizza Hut’s chatbot has been instrumental in driving business, contributing to 60% of its total order volume. With a 4.5-star rating on Facebook Messenger and over 100K user interactions per month, the chatbot has proven to be a valuable asset for the company.
Uber
Whatsapp Chatbot
It’s almost like texting a friend to get a ride. Uber launched their AI chatbot through the super popular Whatsapp messaging, allowing customers a very convenient method to book rides. Customers will be given a selection of fare estimates, track their drivers, and even get personalised recommendations based on their transaction history.
Achievements: Uber’s chatbot has been instrumental in driving sales and enhancing customer satisfaction. The platform has successfully handled millions of customer interactions, demonstrating its effectiveness in meeting user needs.
So the results speak for themselves. And it is evident to see that AI chatbots are leading the way in customer service. And one such platform that delivers exceptional customer experiences with a cutting-edge, AI-powered chatbot is Intercom.
Elevate your customer service with Intercom
As Intercom’s Gold Partner, we at I Concept are proud to recommend you Intercom. Leveraging on innovative AI-powered technology, Intercom offers businesses chatbot, Fin, along with a suite and other tools to streamline support operations and build stronger customer relationships. Key benefits include personalised engagement, efficient support, proactive support, and data-driven insights. Intercom’s AI-powered chatbot, centralised inbox, customisable workflows, and integration with other tools make it a powerful platform for businesses.
And those are just the tip of the iceberg. Don’t wait – discover the difference Intercom can make to your business!
Transform your brand with I Concept Singapore
We are a fully integrated creative agency specialised in helping your brand reach hearts and minds, not just in the AI space, but in the digital sphere as well. Our expertise ranges from branding in Singapore, digital marketing, web design and development, digital copywriting, logo design for the company, ecommerce development, and more, making up a comprehensive range of services to help businesses thrive in today’s competitive landscape.
Plus, with the support of government initiatives like the Enterprise Development Grant and Productivity Solutions Grant (PSG), businesses can access funding to invest in innovative marketing campaigns. Apply for the PSG now to kickstart your digital marketing journey with I Concept.
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