Did you notice that once something big happens in the world, your Facebook and Instagram feed becomes over-populated with numerous posts connected to the topic-of-the-moment? When the finale of Game of Thrones aired, most pages, both business and personal, posted something about it – a funny comment, a meme, a serious discussion poll, or just …
Social Media Marketing: Viral trends, what’s right, what’s wrong? Read More »
Unless your product or service is totally niche, it is key when you’re starting out in business, to figure out what sets you apart from your direct competition. Being able to identify and market your competitive advantage to your target audience forms the basis of why a customer would choose your business over that of …
Getting your customers to choose you instead of your competitors Read More »
Without a shadow of doubt, the route to good and successful marketing is a thorny and winding path. Like many other crafts, it requires time and effort to mould, improve, and to perfect it. Typically, one of the best ways to improve marketing skills would be to keep practising. However, it may be difficult for …
Marketing bloopers digital marketers can learn from Read More »
As a small business owner, you might think that branding is something that’s best left to the Apples, the Googles and the McDonalds of the world. But the truth is, it doesn’t matter how big (or how small) your company is. If you’re engaged in commerce, you need to think about how you brand your …
You might be a brand or small business owner who’s active on several social media platforms. Or a social media manager who handles the social media profiles of different clients. Either way, managing multiple social media accounts simultaneously can be overwhelming. You have to be mindful of a myriad of things: the best social network …
How to effectively manage multiple social media accounts? Read More »
Social commerce has been well-integrated into our social media interactions. We take a look at the details, the know-hows and strategies to it.
The communication of a product or service through online channels, that’s what digital marketing is. We look at the different forms and how to make them work.
Successful brands are frequently discussed on social platforms, leading to brand awareness and sales growth. Here are some tips for good social media strategies.
QR codes have become synonymous with rapid information retrieval. We look at how the pixels changed marketing and the possibilities that lie within the boxes.
Shopper journey today starts from one device and may be completed on another. We look at how omnichannel marketing works and how to build a strategy for it.
