The best times to post on Instagram: A complete guide
Posting content on Instagram is all about getting the right time, to hit the best reach. While algorithms change, there are still timings suited for posting.
Campaigns
What is Omnichannel Marketing?
Shopper journey today starts from one device and may be completed on another. We look at how omnichannel marketing works and how to build a strategy for it.
Your guide to business-to-business (B2B) content marketing basics
Speaking with other corporates in the digital sphere differs from selling to consumers. We list what to look out for when crafting content for B2B marketing.
12 Reasons to invest in good digital marketing strategies
Unlike traditional media, digital marketing allows you to reach targeted audiences at lower costs. We go into detail on why it’s the go-to choice in marketing
7 Things to Look for in a Digital Marketing Company
Deciding on the right digital marketing agency is tough work. From well-rounded campaigns to working on SEO, we walk through the things to look out for.
How to pick the best social media platforms for your brand?
Social media is effective for marketing, but you need to know which one better suits your brand and the right ones to get the best results.
How to develop a unique brand strategy?
Strategic branding sets your business apart from your competition and builds customer loyalty. Here’s a step-by-step guide to building your brand strategy.
Improving market position through branding
Understand the importance of branding and how it can help your business gain good market standing, and learn about how the EDG branding grant can help you.
The complete guide to long-form content in digital marketing
Short and quick writings easily engage users, but long-form content gives your website authority. Here’s a guide on why and how to create them.
6 questions to ask before you open an eCommerce store
Thinking of starting an online eCommerce store? Here are 6 questions you need to ask, plus tips on tapping on PSG for your business’s digital transformation