What is Omnichannel Marketing?
Shopper journey today starts from one device and may be completed on another. We look at how omnichannel marketing works and how to build a strategy for it.
Copywriting
Does my business need a brand consultant?: A look at branding help and the Enterprise Development Grant (EDG)
Your business’s branding is the face you show to the world. Learn about getting it right with the help of a brand consultant, plus tap on funds from the EDG.
Speaking to corporates: Your guide to business-to-business (B2B) content marketing basics
Speaking with other corporates in the digital sphere differs from selling to consumers. We list what to look out for when crafting content for B2B marketing.
Going online and getting professional help: Guide to eCommerce and Productivity Solutions Grant (PSG)
Need help starting your eCommerce business? We’re here to help, plus guide you through tapping on the Productivity Solutions Grant (PSG).
Enterprise Development Grant (EDG): What can I do and what can be claimed?
Here’s a complete guide to what businesses can do with the Enterprise Development Grant for Strategic Brand and Marketing Development, and what can be claimed.
7 Things to Look for in a Digital Marketing Company
Deciding on the right digital marketing agency is tough work. From well-rounded campaigns to working on SEO, we walk through the things to look out for.
Improving market position through branding: EDG Strategic Brand and Marketing Development
Understand the importance of branding and how it can help your business gain good market standing, and learn about how the EDG branding grant can help you.
The complete guide to long-form content in digital marketing
Short and quick writings easily engage users, but long-form content gives your website authority. Here’s a guide on why and how to create them.
Copywriting vs Content Writing: What’s the difference?
Content writing is about educating, while copywriting is about persuading. We look at the differences between the two types of writings for digital marketing.
6 questions to ask before you open an eCommerce store: Understanding business needs and the Productivity Solutions Grant (PSG)
Thinking of starting an online eCommerce store? Here are 6 questions you need to ask, plus tips on tapping on PSG for your business’s digital transformation