You’ve probably seen it – the many “thank you for standing with us in this fight…” or “in these unprecedented times…” and even “united through…”. Yes, these messages and creative campaigns about brands going through COVID-19 together is getting kinda old now so what’s next for brands you ask yourself? Well, doing something concrete whether […]
How To Do Creative Campaigns After “We’re In This Together” Read More »
Hotels? Trivago. Those were the thriving days for the tourism and leisure industry where advertisements of all sorts were an attractive call to travel…up until COVID-19 pandemic struck. Naturally, creative campaigns for hotels were definitely out of the question with a blanket ban on movement within the country. With the continuous social distancing measures and
6 Post-CB Creative Campaign Ideas For The Hotel Industry Read More »
It crept in before anyone could be warned. It took the world by storm and none of us was ready to face this crisis. It has left streets empty, forced stores to close down and business to cease or to be digital. Times are different and we have been forced to adapt to a new
5 Effective #StayHome Campaigns To Flatten The Curve Read More »
As the number of COVID-19 cases globally crosses 3 million, the extension of the circuit breaker measures in Singapore seemed like the right thing to do, regardless of how a cabin fever we’re getting. That also means brands reliant on outdoor events will have to endure a few more months of inactivity, or they can
6 Creative Ways Outdoor-based Brands Transformed Into #StayHome Read More »
The courts and fields may be closed, but sports continue to live on through #StayHome workouts, re-runs of sports highlights and the regular joggers/runners heading out. In fact, there’re still Singaporeans shopping for sporting apparel online, as seen from Adidas’ recent delays in their shipping orders. Goes to show that the potential remains for sporting
5 Creative #StayHome Campaign Ideas For Sports Brands Read More »
Here’s a little mind exercise for you – what was the last creative ad campaign you remember? Try replaying the ad in your head. All right, now that you’re sort of reacquainted with it, why do you think it stuck with you? If you guessed that it considered the following factors – timeliness, proximity, cultural
5 Aspects To Consider When Devising A Creative Ad Campaign Read More »
The COVID-19 pandemic has forced stores to close down, people to work remotely and some businesses to completely shut down. Despite it all, a handful of brands have rose to the occasion to put their best foot forward in showing their solidarity to combat this virus. In times of crisis like these, brands need to
4 Marketing Tips for Brands During COVID-19 Read More »
Times of crisis can make a brand or break it. People will talk about who stood out, who crumbled or who committed a cardinal sin in the advertising world and is still continuously shamed even in 2063. Creative agencies are now taking the lead to respond to this crisis creatively and brands who are positioning
How Do Creative Agencies Navigate Times Of Crisis Read More »
Creative agencies vary greatly in size, type and approach, but most follow a tried-and-tested structure that works well. To package and connect brands, products or services to consumers, creative agencies have roles dedicated to Design, Programming, Accounts Management and Marketing & Advertising. Here is a breakdown of some typical creative agency departments (and the roles
What Are The Roles In A Creative Agency? Read More »
If creativity drives business results, then a creative agency benefit brands and businesses by achieving communications objectives. While there’s been a proliferation of marketing and advertising agencies in the industry, not many of them can truly live up to the title of ‘creative agency’. In essence, a creative agency is able to infuse creativity strategy
What Can A Creative Agency Deliver For Your Brand? Read More »
It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and
i-conceptevaluate.com. There may be other domains that we are unaware of.
We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:
[email protected]
Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.
If you are a victim of these scams, kindly file a police report at your end.
Sincerely,
The I Concept Team
