What is digital marketing?: An overview
The communication of a product or service through online channels, that’s what digital marketing is. We look at the different forms and how to make them work.
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Practical marketing tips for Black Friday sales
Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. We’ve collated tried and tested strategies that work.
How to create a social media strategy that drives brand awareness
Successful brands are frequently discussed on social platforms, leading to brand awareness and sales growth. Here are some tips for good social media strategies.
Tools you should use for digital marketing: A comprehensive guide
Be efficient in digital marketing with the right help. Here’s a list of tools to help your business be more visible.
Marketing with QR Codes: A look at the pixel revolution
QR codes have become synonymous with rapid information retrieval. We look at how the pixels changed marketing and the possibilities that lie within the boxes.
What is Pay-Per-Click marketing?
Pay-Per-Click (PPC) marketing, an integral part of search engine marketing, allows you to reach millions of potential customers. We walk you through the many benefits, and how you should go about creating a good PPC campaign.
The best times to post on Instagram: A complete guide
Posting content on Instagram is all about getting the right time, to hit the best reach. While algorithms change, there are still timings suited for posting.
What is Omnichannel Marketing?
Shopper journey today starts from one device and may be completed on another. We look at how omnichannel marketing works and how to build a strategy for it.
Digital accessibility for all: Designing user-friendly websites
An important aspect of user experience is accessibility. It is about having an inclusive design to serve users’ needs. We look at key design considerations.
Does my business need a brand consultant?
Your business’s branding is the face you show to the world. Learn about getting it right with the help of a brand consultant, plus tap on funds from the EDG.