In our interconnected world, digital marketing has proven to be imperative for every existing business out there. While it can sound a little overwhelming, at the core of it, digital marketing is essentially marketing your brand online via various digital channels. Digital marketing in Singapore has drastically evolved even in just the last five years …
We’re all hoping that things go back to normal as soon as possible amidst the bleak COVID-19 pandemic, where there’s a limit on movement, travel, and gatherings, as well as an economic recession affecting every business. But things will never be the same again, especially for the future of eCommerce in Singapore. Even for an …
ECommerce, Digitalisation & COVID-19: What’s Next for Businesses? Read More »
If there’s anything that the COVID-19 pandemic has shown us, it’s how we undervalue the work of many individuals who contribute to our economy in Singapore, from the frontline professionals to foreign workers and artists. I mean, according to a Straits Times survey, creatives and artists are generally considered non-essential. Yes, ouch. In the creative …
6 Ways Creative Agency Is ‘Essential’ For Your Business Read More »
When PM Lee advised President Halimah Yacob to dissolve the Parliament on June 23, it paved the way for the campaigning to begin for the General Elections (GE) 2020 over the course of 2 weeks — amidst the pandemic. Yes. During these 2 weeks, we saw a lot of noteworthy events and learning points that …
When Creative Meets Political Campaigns: 6 Takeaways From GE2020 Read More »
If you haven’t been seeing the news lately, healthcare has kinda been a big thing since the start of 2020. No points will be given to those who can guess why though. While on the topic of healthcare, for those are thinking about taking your practice one step further, have you ever thought about ways …
4 Website Design Tips For The Healthcare Industry Read More »
For those who’re not in the creative field, approaching a branding agency in Singapore without knowing what to expect can seem pretty daunting, and it’s also easy to be dismissive of the work they can deliver for your brand when you’re not sure how they can help. Many brands might even make the mistake of …
Branding Consultancy in Singapore: What You Can Expect Read More »
For all the hoo-ha on essential workers poll in The Straits Times, there has been a lot said about what essential means to everybody while those on the ‘non-essential’ list has been left slighted in their role to the economy. Essential means something/someone that is of absolute necessity, which is exactly what an eCommerce website …
6 Essential Roles ECommerce Website Design Plays For You Read More »
Hotels? Trivago. Those were the thriving days for the tourism and leisure industry where advertisements of all sorts were an attractive call to travel…up until COVID-19 pandemic struck. Naturally, creative campaigns for hotels were definitely out of the question with a blanket ban on movement within the country. With the continuous social distancing measures and …
6 Post-CB Creative Campaign Ideas For The Hotel Industry Read More »
As the number of COVID-19 cases globally crosses 3 million, the extension of the circuit breaker measures in Singapore seemed like the right thing to do, regardless of how a cabin fever we’re getting. That also means brands reliant on outdoor events will have to endure a few more months of inactivity, or they can …
6 Creative Ways Outdoor-based Brands Transformed Into #StayHome Read More »
The courts and fields may be closed, but sports continue to live on through #StayHome workouts, re-runs of sports highlights and the regular joggers/runners heading out. In fact, there’re still Singaporeans shopping for sporting apparel online, as seen from Adidas’ recent delays in their shipping orders. Goes to show that the potential remains for sporting …
5 Creative #StayHome Campaign Ideas For Sports Brands Read More »
