The Pros and Cons of Minimalist Web Designs
Minimalist websites, when done right, make it impactful, sophisticated and understandable. We take a look at the pros and cons of such sites.
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#TheHashtagGuide: Best Practices on Social Media
Hashtags are great for promoting your brand, driving up views, likes and shares. Here are some dos and don’ts of using hashtags for your brand on social media.
Creative Services for Whole of Government (WOG) by I Concept
I Concept Singapore is appointed to the panel of agencies to provide creative communication services for the Whole of Government (WOG). Read on for details.
How to: Digital Marketing in Singapore
In our interconnected world, digital marketing has proven to be imperative for every existing business out there. While it can sound a little overwhelming, at the core of it, digital marketing is essentially marketing your brand online via various digital channels. Digital marketing in Singapore has drastically evolved even in just the last five years …
ECommerce, Digitalisation & COVID-19: What’s Next for Businesses?
We’re all hoping that things go back to normal as soon as possible amidst the bleak COVID-19 pandemic, where there’s a limit on movement, travel, and gatherings, as well as an economic recession affecting every business. But things will never be the same again, especially for the future of eCommerce in Singapore. Even for an …
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6 Ways Creative Agency Is ‘Essential’ For Your Business
If there’s anything that the COVID-19 pandemic has shown us, it’s how we undervalue the work of many individuals who contribute to our economy in Singapore, from the frontline professionals to foreign workers and artists. I mean, according to a Straits Times survey, creatives and artists are generally considered non-essential. Yes, ouch. In the creative …
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When Creative Meets Political Campaigns: 6 Takeaways From GE2020
When PM Lee advised President Halimah Yacob to dissolve the Parliament on June 23, it paved the way for the campaigning to begin for the General Elections (GE) 2020 over the course of 2 weeks — amidst the pandemic. Yes. During these 2 weeks, we saw a lot of noteworthy events and learning points that …
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4 Website Design Tips For The Healthcare Industry
If you haven’t been seeing the news lately, healthcare has kinda been a big thing since the start of 2020. No points will be given to those who can guess why though. While on the topic of healthcare, for those are thinking about taking your practice one step further, have you ever thought about ways …
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Branding Consultancy in Singapore: What You Can Expect
For those who’re not in the creative field, approaching a branding agency in Singapore without knowing what to expect can seem pretty daunting, and it’s also easy to be dismissive of the work they can deliver for your brand when you’re not sure how they can help. Many brands might even make the mistake of …
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6 Essential Roles ECommerce Website Design Plays For You
For all the hoo-ha on essential workers poll in The Straits Times, there has been a lot said about what essential means to everybody while those on the ‘non-essential’ list has been left slighted in their role to the economy. Essential means something/someone that is of absolute necessity, which is exactly what an eCommerce website …
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