For all the hoo-ha on essential workers poll in The Straits Times, there has been a lot said about what essential means to everybody while those on the ‘non-essential’ list has been left slighted in their role to the economy. Essential means something/someone that is of absolute necessity, which is exactly what an eCommerce website …
6 Essential Roles ECommerce Website Design Plays For You Read More »
Hotels? Trivago. Those were the thriving days for the tourism and leisure industry where advertisements of all sorts were an attractive call to travel…up until COVID-19 pandemic struck. Naturally, creative campaigns for hotels were definitely out of the question with a blanket ban on movement within the country. With the continuous social distancing measures and …
6 Post-CB Creative Campaign Ideas For The Hotel Industry Read More »
As the number of COVID-19 cases globally crosses 3 million, the extension of the circuit breaker measures in Singapore seemed like the right thing to do, regardless of how a cabin fever we’re getting. That also means brands reliant on outdoor events will have to endure a few more months of inactivity, or they can …
6 Creative Ways Outdoor-based Brands Transformed Into #StayHome Read More »
The courts and fields may be closed, but sports continue to live on through #StayHome workouts, re-runs of sports highlights and the regular joggers/runners heading out. In fact, there’re still Singaporeans shopping for sporting apparel online, as seen from Adidas’ recent delays in their shipping orders. Goes to show that the potential remains for sporting …
5 Creative #StayHome Campaign Ideas For Sports Brands Read More »
Prior to the COVID-19 breakout and the circuit breaker, there aren’t really much activities or places to go within Singapore. Now with the stricter #StayHome enforcements, it doesn’t really make much of a difference, really. But as good citizens (I hope you all are), we’ve all been staying home, abiding by the law and coming …
6 Things About Marketing We Learned From Binge-Watching Netflix Read More »
If you’ve interacted with digital entities way more than real humans in the past few weeks, you are not alone. In this period of social distancing, many are turning to automated services, Artificial Intelligence (AI) and eCommerce in a bid to avoid human contact and the virus to fulfil their daily needs. Forgetting how to …
Importance Of Automation, AI And eCommerce Amidst COVID-19 Read More »
In response to the Covid-19 pandemic, many of our favourite brands have suspended their physical operations and instead turned to social media to share reassuring digital messages and online promotions. While it’s definitely a tricky time to be a brand on social media, you can get ahead by carving out more interactive responses that are …
Getting Customer Engagement: 5 Brands That Responded To Covid-19 Read More »
When it comes to creative campaigns and digital marketing, keeping up with digital trends is something a creative agency in Singapore like us cannot neglect. Right now, the trending topic is the viral COVID-19 pandemic, and boy is there a lot of juice in this one. As governments all over the world try their best to …
4 Lessons from COVID-19 For Branding And Creative Campaigns Read More »
People do the weirdest things at the strangest of times, and of course, we’re talking about Singaporeans during the Circuit Breaker (CB) period. Some of these irregular behaviours have actually revealed the motivations behind Singaporeans’ actions, which you can identify for your next creative campaign or digital marketing strategy. From ‘creative’ masks to disorderly conduct, …
6 Things Shameless Singaporeans In CB Taught Me About Marketing Read More »
While times are truly tough with disheartening news coming from every direction, we can only follow instructions from the government and hope for the best. Apart from supporting our local economy when we can, here’s how you can make your brand more accessible to the community. By integrating eCommerce into your business, you can reach …
Why You Should Enter The eCommerce Market Even With A Pandemic Read More »
