URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: [email protected]

Copywriting Brief

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Contact Information

This information is for us to contact you.

About Your Company / Brand

Brand Copywriting Strategy Overview


Share with us a brief description of this project, its context, and its background.
Also, share any problems you are currently having, and struggles you meet.

Project Objectives*

What are the objectives you attempt to meet through this project? What are the desired outcomes you hope for?
Do try to include measurable and quantifiable results wherever possible.

Your Audience and Your Selling Points

The Target Audience*

Who are your business’s target audiences? Think of it, and share some details about who your brand should be speaking to. What are their likely struggles and how your products and services can be useful to them? What are their age, usual habits, their income?
What’s their opinion of your brand, and what is currently obstructing them from becoming your customer?

Desired Audience Reaction*

What is it that you want your audience to know, feel and do?
Share as many details as possible on how you wish your audience will react to the content.

Your Unique Selling Points*

Share with us some of your key messages and information that you would like to incorporate in the copy.

The Creative Angles and Considerations

Brand Tone of Voice*

How do you wish your brand to sound? What are the dos and don’ts when it comes to writing for your brand?
Is there any brand out there you think is similar to yours, or a personality that you would like to emulate?

Localisation Matters*

Are there any language or regional considerations or requirements? Are there any terms that should not be used? Would your brand be taking on any localised twist?

Contextual Knowledge*

Is there any grand context of work that the new content should fit into? Or is it a shift in a new direction?
Any past works that you’d like the new copywriting strategy to align or adhere to?

References & Resources*

Please share with us any additional resources and reference materials (in text, images, or links) that will help us in the research and process of our creative development. This may include, but not limited to: brand guidelines, existing materials or content (such as business plans, technical documentation, current websites, or previous campaign collaterals), and legal considerations.

You may upload your files in wetransfer.com or equivalent

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Impersonation of I Concept Innovation Pte Ltd (Singapore)

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and 

i-conceptevaluate.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

[email protected]

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team