Driven by our passion for all-things-creative, the folks at I Concept are made up of a dynamic group of talented individuals channeling our passion to disrupt and innovate in the creative sphere.

We are a multidisciplinary creative agency at the crossroad of design, art and technology.

We work towards making your vision possible with amazing ideas that
shape positive experiences and build value for brands

The Folks of I Concept

30 creative elves in Singapore and Malaysia.
Hustling and making it all work for you.

"I am a Japanophile"
Melissa Ngoh
General Manager
"I like roti prata with fish curry"
Aishah Rania Eng
Key Account Manager
"You had me at meow..."
Lily Kee
Key Account Manager
“Keep trying. If you fail, it becomes a lesson, if you succeed it becomes a skill”
Kelvin Yeo
Project Manager
"Copy and pasting..."
Christle Chng
Copywriter/Creative Strategist
"Life has no CRTL + Z"
Thomas Khoo
Senior Art Director
"One day or day one? You decide :)"
Ngeow Pei Yin
Senior Designer
“Don’t wish for it, work for it”
Felicia Ang
Creative Designer
"Stay hungry for the things you enjoy"
Shirlene Ho
Creative Designer
"It's not a bug, it's a feature"
Travis Wong
Lead Programmer
"I start the week with a Mon day"
Aye Myat Mon
"Work hard, be humble"
Simon Wang

Things We Do

😎 Nothing mainstream
🦄 Hate basic
Drink bubble tea
🎖 World-class creative
😍 ‘Sess over the latest advertising campaign
👂🏼 Listen to social media trends
😋 Eat like free

Things We Don't Do

✖️ Compromise quality over speed
✖️ Work round the clock
✖️ Overpromise clients
✖️ Impossible Deadlines
✖️ Free jobs
✖️ Go on price wars
✖️ Outsource
✖️ Say “yes” to bad design or copy
✖️ Changes over WhatsApp

Say Yaaaas to Us



Our work becomes telling of our passion. And that steers us to become forward-thinking in our work. This does not contribute to our occasional passive-aggressive behaviour, doe.



We breathe life into big ideas. We give insight through strategy. We make designs clever through intuition and foresight. We make copy witty and purposeful. We drive impact by leveraging technology.

Continuous Improvement

Continuous Improvement

Nothing ever stays the same in our studio. It just gets better everyday.

Brands you love; digitally enabled by us.

We thrive on challenges. And we live for the results. From digital campaigns to
offline activations, we’re the go-to agency for all things creative.

Singapore Airlines
Web Design

Changing the landscape of aviation through interactive digital discoveries on campaign-level microsites.

Social Media

Realising dreams and enlivening passion through upbeat & social media management.

American Express

Injecting vigour and life to the brand through digital campaigns and mall activations.

Jewel Changi Airport
Game Campaign

Creating creative digital campaigns and engaging gamification experiences via multiple social platforms.

NTUC First Campus
Web Design

Accentuating the thought-leadership standing in the childcare & pre-school through a comprehensive and refreshing website revamp.

Digital Branding

Creating content and wisdom for Singapore’s social service sector of over 450 NCSS member organisations in a Workplace@Facebook platform called GatherHere@Facebook.

Web Design

Destigmatising the medical condition of kidney disease through a refreshing website revamp that uplift spirits and hearts.

Social Media

Empowering Muslim Milennials in Singapore with contextualised Islamic knowledge through dynamic digital content on all social media platforms.

Serendipity Journey
Digital Branding

Establishing a brand voice in a social movement that empowers you to embrace your favourite features and be the best version of yourself.

Get better. Be bolder.

Transform your brand with us today.
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