There’s a reason why when we say ‘sports apparel’, a certain swoosh comes to mind. Or when we say ‘cola’, you’re immediately thinking of a specific red can.
That’s the power of branding. In a nutshell, branding is all about getting people to know you. Intimately. More than just your name, or product, or logo, or colours – branding is getting people to recognise you for that X factor; that je ne sais quois.
If you get it right, your brand name will be on the tip of every tongue, and the top of every mind. After all, consumers are becoming more savvy, and thus branding becomes more than a good-to-have – it’s a must-have. What are the perks of good branding, you ask? Here are the main reasons.
Branding gets you recognised and remembered
Think about it: when was the last time you thought about a brand? Or brought up a brand in conversation? Those are the brands that have successfully infiltrated your headspace, and chances are, the next time you’re making a purchase decision in that brand’s category, you might just choose them.
Branding earns you customer trust and loyalty
Selling to sceptical customers – those who are self-sufficient, resistant to change, or loyal to competitors – presents a significant challenge. Effective branding overcomes this by demonstrating credibility and resonating with the sceptic’s specific concerns. Building trust and loyalty in this way establishes a reliable customer base.
Branding makes it easier for future campaigns
A business that gets its branding right essentially has a stable base of customers to tap on whenever they want to do something new – be it a product launch, or a brand experience event – good brands are able to strike a momentum from the word go. There’s a reason why the launch of a new iPhone Whatever has throngs of customers camping overnight outside their shops.
How do you build a brand?
Above all, branding requires the right strategy. And with all that worked out, you’ll need time and effort to start building your brand. There are multiple steps involved and many nuances within those steps. A typical ‘shopping list’ of what to do in crafting your brand can look like this:
- Identify your target audience
- Research your competitors
- Define your brand’s purpose and position
- Determine your brand’s personality and voice
- Choose a brand name
- Design your logo and visual identity
- Craft your brand story
- Write a slogan/tagline
- Integrate your brand across marketing platforms
- Build brand awareness
- Maintain brand consistency
- Monitor performance and adapt accordingly
- Follow-up on customers’ experiences
It can look daunting, but thankfully, we can sit back and leave this chore to the right branding agency to develop a stunning branding for your business.
Build your brand better with the right strategy
Branding agencies like I Concept who have dedicated branding expertises are well-suited to craft your business’ brand. Working off an affordable and flexible retainer model, and staffed with a full team of designers, writers, strategists, web designers and account managers, they offer a comprehensive 3-month brand building roadmap to get your business’ ready to go.
Month 1: Business foundation and market research
It starts with a session dedicated to knowing you. From there, I Concept will define your target market, ideal clients and unique selling propositions (USPs). Research will be conducted to identify your competitors and the industry trends that can impact your business. All these will be presented to you in a comprehensive report detailing survey findings, market analysis, communication touch points analysis, agency recommendations and a SWOT analysis.
Month 2: Branding identity development
This is where the crafting begins. I Concept will set about defining and developing your brand story, key messaging, brand equity, tagline, values, vision, mission, personality, tone of voice and visual strategy.
I Concept will also get into the ‘looks’ stage by presenting a brand moodboard, as well as logo concepts, colour palettes, typography and other visual elements.
Month 3: Brand collaterals and digital assets
Now it gets really exciting. It’s time to take everything about your brand that was developed on paper, and make it real. Where needed, I Concept will design collaterals such as your business cards and letterheads, or a corporate profile deck to show your customers. They will also create social media templates, and a few posts to kick you off. To support all these, a simplified brand guide will be created as well.
Now imagine doing all that by yourself.
Finding the right strategy that works well for your business’ branding is no small task. There are a lot of factors to consider, but if you get it right, the results are well worth it. Partnering with a branding agency offers a strategic advantage in developing a cohesive and effective brand. With experienced professionals guiding the process, businesses can enhance brand recognition and build a loyal customer following.
Forge a brand like no other with I Concept.
We at I Concept are a fully integrated creative agency specialised in helping your brand reach hearts and minds, from the AI space, the digital sphere, right down to physical spaces as well.
We’re the perfect-sized solution for businesses like yours. We offer the expertise and creativity of a large agency, without the hefty price tag. We’re nimble enough to adapt to your changing needs, and focused enough to give you the personalised attention you deserve.
Our expertise ranges from branding in Singapore, digital marketing, web design and development, digital copywriting, logo design for the company, ecommerce development, and more, making up a comprehensive range of services to help businesses thrive in today’s competitive landscape.
Plus, with the support of government initiatives like the Enterprise Development Grant and Productivity Solutions Grant (PSG), businesses can access funding to invest in innovative marketing campaigns. Apply for the PSG now to kickstart your digital marketing journey with I Concept.
Contact us today!
