Besides the eCommerce website design, fretting over the inflow of traffic and sales revenue is something that’s often on the mind of a Singapore eCommerce owner. Surprisingly, not many brands are utilising the available resources to bolster their results.
Well, if you’re looking for a way to give your eCommerce sales a much-needed boost and jump-start your digital marketing efforts, we’d say you’ve come to the right place.
So how do you put your eCommerce store over the top?
Find Your Go-To Digital Marketing Platform
Facebook, Instagram, Pinterest, LinkedIn, Youtube, Google… the list goes on and on.
An asset and drawback of digital marketing today is the wide assortment of platforms available for your choosing, and each platform produces varying results for different industries, products and visual collaterals.
So how do you select the right channel?
It starts with a basic understanding of each channel’s strengths and weaknesses.
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- LinkedIn works best for B2B products and services, as well as forging business partnerships
- Beauty products and skincare essentials are commonly marketed through Instagram.
- Arts and crafts products are often featured on Pinterest and for good reason.
- Etc… etc…..
With so many platforms to choose from, a little trial and error on your side might be needed before you find it.
Here’s our advice: Leave it to the professionals or a digital marketing agency capable of handling it.
Optimise Your ECommerce Development For Search
The point of having an eCommerce website is for it be discoverable, which is why Search Engine Optimisation (SEO) becomes the key to unlocking more leads and sales.
Not every marketing campaign results in an instant action from your target audience and to circumvent such a situation, your brand’s website needs to be easily findable via search engines.
Inserting strategic keywords in pivotal sections of your eCommerce website and internal and external linking to trustworthy sources – these are merely the tip of the iceberg for the basics of SEO.
What is the best method of SEO?
To maximise the benefits you can reap from SEO, we highly recommend a blog with regular updates including SEO-focused writing, trending relevant topics and
As a result, many Singapore eCommerce store owners cut the hassle and approach SEO agencies to get the work done for them.
Plan Your Promotions: Festivities & Special Dates
No successful eCommerce start without a plan.
Digital marketing, especially social media marketing, involves a lot of planning in content and promotions. The issue comes with justifying the Return-Of-Investment (ROI).
In order to fully maximise ROI, craft an extended marketing calendar that includes relevant festive promotions and special dates i.e. brand anniversaries, 11.11 Singles Sale, Wine Day, Mother’s Day.
If you’re constantly doing a sale, then is there even really a sale?
A marketing strategy situated around timely promotions can generate better results, and the rest is up to your creativity, and quality of your products/services and collaterals.
Approach An Agency That Does It All
Want a quick-fix to beat the game in digital marketing? There’s always the option of hiring a full-service creative agency that is capable of taking on an eCommerce website design revamp and a digital marketing campaign from SEO to social media.
Won’t it be great if there’s a company just like this? Well, we know someone. Speak to the sales representative to discuss a project tailored for your needs today!
