Enterprise Development Grant: A Step-by-Step Guide for SMEs

In the competitive landscape of Singapore, staying ahead requires more than just a great product; it requires a strategic brand and digital presence. I Concept Singapore, a leading integrated creative agency, has spent over a decade helping local businesses transform through innovative design and technology.

One of the most powerful tools available to local SMEs for this transformation is the Enterprise Development Grant (EDG). Distinct from the Productivity Solutions Grant (PSG), which focuses on pre-approved, off-the-shelf solutions, the EDG supports more comprehensive, bespoke projects designed to upgrade your core business capabilities.

If you are looking to redefine your branding in Singapore, here is our step-by-step guide to navigating the EDG application.

Step 1: Define Your Strategic Scope

The EDG is divided into three pillars: Core Capabilities, Innovation & Productivity, and Market Access. For businesses looking to enhance their market position, the Strategic Brand and Marketing Development category under Core Capabilities is often the best fit.

At I Concept, we help you identify the specific gaps in your current brand. These processes are part of a wider strategic brand identity overhaul that includes market research and positioning, and can involve:

• Logo design for the company to modernise your identity.
• Advanced ecommerce development to scale your sales.
• A complete overhaul of your digital copywriting to better connect with your target audience

These initiatives align directly with EDG’s objective of strengthening core business capabilities and long-term competitiveness.

Step 2: Check Your Eligibility

Before applying via the Business Grants Portal (BGP), ensure your business meets the following criteria:

• Registered and operating in Singapore.
• Have at least 30% local shareholding.
• Be in a financially viable position to start and complete the project.

Step 3: Engaging a Certified Consultant

To qualify for the EDG, you must engage a management consultant with Enterprise Singapore-recognised certifications (such as TR 43 or SS 680). As a recognised creative agency, I Concept Singapore provides the expertise required to ensure your project meets government standards while delivering actual commercial results.

Step 4: Developing the Project Proposal

This is the most critical phase. Your proposal must outline the project’s scope, clear deliverables, and measurable outcomes (such as projected revenue growth or improved productivity). We assist our partners by crafting a detailed roadmap that includes:

• A thorough brand audit and market research.
• Strategy development for branding in Singapore.
• Implementation plans for digital assets and ecommerce development.

Step 5: Submission and Evaluation

Submit your application through the Business Grants Portal using your CorpPass. The evaluation process typically takes 8 to 12 weeks. Once approved, you will receive a Letter of Offer (LOF) which you must formally accept before the project commences.

Step 6: Project Implementation and Claims

With the LOF in hand, the real work begins. Whether we are refining your brand voice through digital copywriting or building a robust online storefront, our team works closely with you to hit every milestone. Upon completion, you will submit a final report and documentation to claim the disbursement (currently up to 50% for qualifying costs, subject to prevailing government reviews).

Transform Your Business Today

The journey to a stronger brand identity doesn’t have to be daunting. Whether you are looking for a simple Productivity Solutions Grant for digital marketing or a full-scale EDG project to revitalise your company’s image, I Concept Singapore is your dedicated partner in growth.

Navigating the EDG is more than just a financial exercise – it is a strategic opportunity to redefine your brand’s presence in a crowded marketplace. At I Concept Singapore, we believe that true transformation happens when creative brilliance is underpinned by rigorous technical precision.

By ensuring your logo design for the company, visual aesthetics, and brand voice authentically reflect your unique DNA, we help you transition from simply appearing as a market leader to truly operating as one. We don’t just chase fleeting digital trends; we architect identities designed to endure.

Human-Centric Narratives in a Digital Age

In an era saturated with AI-generated noise, the “human-to-human” connection has become a premium commodity. Our expert writers craft narratives that empower your brand, weaving sophisticated digital copywriting and marketing that cuts through the static to connect with a real audience. We prioritise authenticity over mere automation, creating brand stories that foster lasting trust in a world of algorithms.

Precision Performance

This storytelling is matched by our technical expertise. Our ecommerce development team treats your platform as a high-performance engine, transforming your website into a streamlined, lead-generating machine. We understand that a beautiful story is only effective if the platform supporting it is flawless.

By merging imaginative storytelling with robust technical strategy, we elevate your brand to a level that is as commercially effective as it is creatively inspired. Whether you are leveraging the Enterprise Development Grant for a total brand overhaul or the Productivity Solutions Grant to enhance your digital sales funnel, we ensure your infrastructure is as sharp as your message.

Contact us to assess your EDG eligibility and explore how a strategic branding or ecommerce project can be structured for grant support.