Frequently Asked Questions
Looked through our website but still have some queries lingering? No worries! We’ve compiled a list of frequently asked questions (a.k.a. info we think you ought to know about).
Pick a category to read on. We have them all covered. (Mostly, we think.)
What services does I Concept offer?
As a multidisciplinary creative agency, our focus is on helping brands old and new to grow. From corporate branding to the website and e-commerce platform design and development, through to social media marketing, we cater our services to your needs.
Explore the different possibilities with us today.
Why should we choose I Concept?
We see your brand as the big picture. And from there, we provide you with quality services. Right from understanding what you need, to working out your brand values, mission and then helping to showcase your offerings.
We all know the phrase “you get what you pay for”, and that extends to your branding as well. We don’t just create a logo, or simply place things together and call it a website. We write, design and programme with a purpose. We do the research (on the market and your competitors), and we dive deep into your vision and desired strategy. Combining them all, we work out what we can offer to you. We treat your business as if it were our own.
At I Concept, we bring passion, attitude, efficiency, quality and strategic thinking to the table. And we gladly work out everything for you, alongside you.
Do you work with international clients?
Of course! We may not be a mega-sized company, but we are sure to bring a different edge to the projects we work on. Our vast experience and tried-and-tested processes allow us to work with partners from almost anywhere. You’d just need access to your emails and a good Internet connection.
Plus trust in us.
I’d like to work with I Concept. How should we get started?
Thanks for the honour! Say ‘hi’ to us and get connected, firstly by sharing about your business or project, via our Contact Form.
We’ll then send through more information about our services, and arrange for our client servicing team (account manager) to share a call with you.
How long will it take to complete my project?
As every project is different, we aren’t able to give a one-size-fits-all forecast.
If your project has a deadline, do inform us when you get in touch, and we’ll work it out with you.
Do you require upfront payment?
Yes. After in-depth consultation and mutual agreement to a project, we require an upfront and non-refundable deposit (which varies according to projects) to secure your spot in our processes.
What are your payment terms?
We require an upfront deposit before we start working together, and the remaining amount is invoiced either mid-project and/or at the end of the project. The payment timeline and amount varies across projects. (As every project is different, in some cases, we might have alternative payment arrangements that are agreed by both parties.)
For projects that tap on the various grants, full payment should be made. Grant disbursement will be arranged between Enterprise Singapore and your company separately.
What is included in a round of revisions?
Our process is very collaborative, and this varies between project types.
Usually, for a brand concept, website, or social assets and paraphernalia, we generally work to provide design concepts for you to choose, and up to 3 rounds of revisions on your chosen concept.
Each round of revisions refers to you providing us with a set of feedback, then us reworking on it and presenting the revised version back to you.
What’s the difference between a round of revision and a design concept?
Each concept is an entirely different design or visual direction. We usually begin by sharing with you distinctively different concepts, and once you take your pick on the preferred one, you have up to 3 revision rounds to refine the work, in terms of shape, form, layout, etc. Usually, they don’t involve changing the design concept all together.
What is the design process like for a branding project?
Branding includes everything from brand conception (or rebranding conception), naming (an option for new businesses or brands), logo design, to the colour and font selection, and a guide to using them. Your brand is your company’s identity, and it is deeply embedded in everything you do.
That is why we take the time to understand your business needs, as well as the industry, to create a brand that fully reflects who you are as a company.
Our approach involves an initial learning phase, where we get to know your business and your needs in-depth, understanding about your products and services, mission and values, and any preferences. From there, our creative team will research and review them, before working on exciting concepts to present to you. We take the time to test the logo concepts on various media types to see how they work. And together, we refine your logo and visuals from there.
What’s the difference between a logo and a visual identity?
While the two terms are often used interchangeably, they are not the same.
A logo is a mark that visually identifies a brand. It can be a graphic image, a typographical representation of a brand name, or a combination of both.
A visual identity is a broader concept that encompasses all the visual elements that make up the look and feel of a brand. It includes the logo, choice of colours (colour palette), font choices, image style, layouts, and others. These support the design and production of other brand items, such as business cards, email signature, or peripherals. All these elements are outlined in a brand style guide.
What is the difference between User Experience and User Interface (UX vs UI)?
At the most basic level, the user interface (UI) is the series of screens, pages, and visual elements (such as buttons and icons) that enable a person to interact with a product or service.
User experience (UX) refers to the internal experience that a person has as they interact with every aspect of a company’s products or services. And in the case of a website, it will be the website itself.
Does your e-commerce service include setting up stores on the mega platforms?
Unfortunately, no. We do more than that. We assist you in creating your dedicated e-commerce platform, integrating all the services you need on one website, to best present your offerings to your clients.
What is content strategy?
A content strategy is a plan for developing the written content for your website. It outlines your website (or social media channel) goals, target audience, key performance indicators, tone of voice, and vision for your organisation. It serves as an important guide to follow when designing your website or developing assets and content for your social media account, ensuring that your vision is communicated effectively.
What is Search Engine Optimisation and why is it important?
To put it simply, Search Engine Optimisation (SEO) means taking a piece of online content and optimising it so search engines like Google show it towards the top of the page when someone searches for something.
SEO is important because it is specifically aimed at improving the online presence and traffic for a website. SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information about related businesses.
What does a typical SEO growth journey look like?
Upon project confirmation, our SEO team will research and identify up to 20 keywords (consisting of both longtail and shorttail keywords) to focus on and optimise. The keywords will then be sent to you for confirmation and revision, if necessary.
Next, we enter an intense 16 weeks Optimisation Period, where content articles with rich keyword density will be published on your website, every 2 – 4 weeks. This helps your website gain traction with the Googlebots and related crawlers. On-page optimisation also happens during this time, with the regular creation (and revision) of SEO-friendly content within the website. Our SEO team will keep tabs on the progress and any Google SERP outcome. We’ll also track the rankings towards the end of the optimisation period.
Thereafter, we’ll follow up with periodic and regular (most likely monthly) reports on the outcome of the ranking status. You’ll see the difference SEO makes.
What social media sites do you work with?
Mainly Facebook and Instagram, with the additional option of LinkedIn (if applicable).
Will social media work for my business?
Yes. Social media works for any company.
Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel can. Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world.
You can identify your target audience on a hyper-granular level, to provide timely, personalised and customised experience with your brand that will drive long-term brand awareness and engagement.