Yes. Social media works for any company.
Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel can. Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world.
You can identify your target audience on a hyper-granular level, to provide timely, personalised and customised experience with your brand that will drive long-term brand awareness and engagement.