Even before Santa ho-ed his last ho for the year, you’ll find that many businesses in Singapore are already getting hyped up for the Chinese New Year celebrations. Supermarkets will be bringing out their wares and blaring cai shen dao endlessly, bak kwa shops will be ramping up their promotions, pastry shops will be selling special bundles… Competition will be fierce as every brand unleashes its full marketing arsenal.
Let’s dive in and see how businesses are capitalising on the Chinese New Year spirit.
Give Good Vibes With Your Goodies
A big part of Chinese New Year is the decor. Pop into any home during your visiting, and you’d often see an abundance of red lanterns, intricate paper cuttings, and blooming flowers, creating a vibrant and festive atmosphere. And if your business deals with packaging, this is a good opportunity to position your merchandise as ideal display pieces. This is done by giving your goods a unique and eye-catching look for the holiday season.
Shops like Wang Lai Bakery and Mdm Ling Bakery offer pastries and other goodies that are delectable in taste, and classy in aesthetics. These bakeries know how to treat the taste buds and the eyes.
Go Big, or Go Home
Just as malls adorn their spaces with magnificent Christmas trees, epic and impactful CNY decorations that are strategically placed can be a powerful way to capture attention and draw customers to your shop.
Take Louis Vuitton, for example. The French luxury fashion house celebrated the 2024 Chinese New Year with a captivating marketing campaign featuring five majestic dragon sculptures at its key locations in China. These sculptures, blending Chinese cultural elements with Louis Vuitton’s signature style, garnered widespread attention for their grandeur and visual appeal.
CNY-ify Your Merch
Merch hunters will also be out in force, looking for CNY-inspired swag. Why not give them something to smile about?
For this Year of the Snake, Starbucks launched a series of cute and stylish snake-themed mugs and tumblers. Perfect for personal use, serving guests or just displaying it out in the open to add festive flair to your home.
Deliver a Feel-good Message with a Campaign Video
For the Year of the Rabbit, Watsons Malaysia embodied the spirit of Lunar New Year with its heartwarming ‘Happy Beautiful Year’ campaign. Through exaggerated dialogue and upbeat music, the video captures the universal desire to embrace the positive energy of the holiday, by emphasising the importance of unity and self-improvement. The campaign aligns perfectly with the core values of Lunar New Year: family, togetherness, and personal growth. Moreover, it stays true to the Watsons brand by highlighting the importance of both inner and outer beauty during this significant celebration.
Get Your Brand Feeling Festive
Want to seize this opportunity to connect with your customers on a deeper level and boost sales? Here are some quickfire tips to effectively market for Chinese New Year:
- Embrace Cultural Significance: Research and respect Chinese New Year traditions, then authentically incorporate cultural elements in your marketing.
- Leverage Digital Platforms: Utilise social media for engagement and targeted ads, and send out festive email newsletters.
- Create Engaging Content: Use relevant CNY-inspired visuals and interactive elements to capture attention and encourage user-generated content.
- Offer Special Promotions: Create limited-time offers and discounts and reward loyal customers with special bonuses.
- Consider Experiential Marketing: Host in-store events and community partnerships.
Here’s wishing you an amazing and joyful Chinese New Year!
Take your Brand to Prosperous Heights with I Concept
At I Concept Singapore, we as a fully integrated creative agency are specialised in helping your brand reach hearts and minds, not just in the outdoor space, but in the digital sphere as well. Our expertise ranges from branding in Singapore, digital marketing, web development and design, digital copywriting, logo design for the company, ecommerce development, and more, making up a comprehensive range of services to help businesses thrive in today’s competitive landscape. Our team of experienced creatives can help you develop a strong brand identity and create marketing campaigns that deliver exceptional results.
Plus, with the support of government initiatives like the Enterprise Development Grant and Productivity Solutions Grant (PSG), businesses can access funding to invest in innovative OOH campaigns. By working with a creative agency like iConcept, these businesses can develop compelling brand strategies and create visually striking outdoor advertisements that resonate with their target audience. Apply for the PSG now to kickstart your digital marketing journey with I Concept.
Contact us today!
