Digital Marketing
Google Advertising
Don’t be googly-eyed.
Get the best out of Google, and captivate your target audience across the different networks.
It’s more than just a
Search Engine
There’s so much potential that Google’s advertising and marketing tools bring.
Tap into the world of Google, and let your brand reach far and wide, in your preferred format.
Whether you’re into text-based ads or eye-catching videos, Google has got so many different ways for you to showcase your brand. Don’t let that scare you, just leave it in the hands of a Google Partner (that’s us) to manage it for you.
Google Display Network (GDN)
Similar to social media marketing, anything visual goes in Google’s Display Advertising. Once you segment your target audience, you can be sure of your brand’s graphics reaching everyone that is remotely interested in it. Lacking the graphics?
Unsure of the dimensions? Don’t know what kind of audience to target?
It can seem a little complex for a first-timer, but not to a 783th-timer though.
We’ll have your ads up and running within Google’s Display Network in no time, including YouTube advertising and millions of websites and applications.
Search Engine Marketing (SEM)
Seen certain ‘ads’ appearing at the top (or below) your search engine results? Targeting audiences with cost-effective keywords and strategic text-based ads is the basis of Search Engine Marketing. It is the first thing anyone sees in their Google searches.
We’ll find the best keywords for you. We’ll write the most compelling adverts for you. You just need to provide the budget.
Digital Marketing Workflow
For our digital marketing projects, I Concept would undergo the following phases together with you, to create a set of digital marketing strategies for your business. This includes social media marketing and search engine advertorials.
This list serves as an overview of the workflow, and the items and phases are tailored according to each project, depending on needs.