Chatbots have come a long way. Going beyond its primary purpose of simulating conversations with humans, chatbots are now more intuitive, and more instrumental in driving business efficiency. And that’s largely due to (incoming jargon alert!) natural language processing (NLP), machine learning (ML) and artificial intelligence (AI).
In short, chatbots – or more precisely, AI chatbots – can now understand you better, learn independently and problem-solve better.
A brief history of chatbots
At the time of this writing, chatbots have been around for all of just two years. But it has made leaps and bounds in its development since then.
It all began on 30 November 2022, when an AI research organisation called OpenAI introduced ChatGPT to the world. Short for ‘generative pre-trained transformer’, it employs generative AI, a type of AI that can produce ‘original’ content such as text, images, music or even code. Needless to say, it took the world by storm, and a good many small, big and even mega tech companies are looking to play catch up with their very own AI chatbots. Think Google’s Gemini, or Claude 3.
The future of AI chatbots is looking very bright indeed.
How AI chatbots matter to marketers
So it goes without saying that great opportunities abound for AI marketing. We take a look at some of the key areas that it can impact positively.
Customer service. Beyond just a 24/7 service, AI chatbots offer quality responses to frequently asked questions – in no time at all. By setting algorithms and a data pool to draw from, AI chatbots can acquaint, and even impress, your customers with regards to your products and services, before their journey even reaches an actual human.
Boosting Website Traffic. AI chatbots for websites deliver instant and personalised responses, encouraging audiences to stay on the website longer. They can also reduce bounce rates by providing a positive user experience, and are also a good platform to address customer concerns.
Marketing automation. Overwhelmed by the scores of ongoing conversations with customers? Lighten your load and let your AI chatbot handle the preliminary questions before you take over.
And those are just the tip of the iceberg of what AI chatbots can do for you. It goes to show how AI chatbots are fast becoming an essential tool for modern marketing teams.
Now imagine a complete AI-first customer service platform and you’ll get…
Intercom, your all-in-one platform for delivering exceptional customer experiences. As Intercom’s Gold Partner, we at I Concept are proud to deliver to you cutting edge technology like their AI-powered chatbot, Fin, and a suite of powerful tools – all geared towards helping businesses streamline their support operations and build stronger customer relationships.
Key Benefits:
- Personalised Engagement: Engage with customers on their terms, whether through chat, email, or in-app messaging.
- Efficient Support: Automate routine tasks, organise conversations, and provide instant answers to common questions.
- Proactive Support: Anticipate customer needs, offer self-service options, and reduce support volume.
- Data-Driven Insights: Gain valuable insights into customer behaviour and preferences to optimise your support strategy.
How Intercom Works:
- AI-Powered Chatbot: Fin understands and responds to customer inquiries in natural language, delivering personalised and accurate support.
- Centralised Inbox: Manage all customer conversations in one place, improving efficiency and collaboration.
- Customisable Workflows: Create automated workflows to streamline support processes and reduce manual effort.
- Integration with Your Tools: Seamlessly integrate Intercom with your existing tools and systems, such as CRM and marketing platforms.
Experience the power of Intercom today!
Grow your brand with I Concept Singapore
We are a fully integrated creative agency specialised in helping your brand reach hearts and minds, not just in the AI space, but in the digital sphere as well. Our expertise ranges from branding in Singapore, digital marketing, web development and design, digital copywriting, logo design for the company, ecommerce development, and more, making up a comprehensive range of services to help businesses thrive in today’s competitive landscape.
Plus, with the support of government initiatives like the Enterprise Development Grant and Productivity Solutions Grant (PSG), businesses can access funding to invest in innovative marketing campaigns. Apply for the PSG now to kickstart your digital marketing journey with I Concept.
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