You wouldn’t wear clothes that are three sizes too big for you. You wouldn’t use a huge wok to cook a single egg. Or take a cab to the coffee shop just across the street.
Similarly, if you’re a start-up or a modest sized business, and you’re in need of a marketing team, you wouldn’t go through the hassle of hiring a whole gang of creatives and spending the resources to maintain it. It’s like buying all the ingredients and equipment for a restaurant just to make yourself breakfast. It’s a huge investment of time, money, and resources, and you might not even have the expertise to get the best results.
How about a big multinational advertising agency then? Sure, they’ll be impressive – but they will also charge huge fees.
Putting Your Needs in Perspective
So what’s the right fit?
In your research, you may have come across something called a Fractional Chief Marketing Officer (CMO). Typically known as a single marketing expert hired on a part-time basis, the Fractional CMO performs top-line marketing responsibilities such as providing oversight or formulating strategies that will shape your company’s marketing initiatives.
The beauty of a Fractional CMO lies in its name. It’s a Chief Marketing Officer, so chances are, this individual possesses a level of experience and quality, and will be able to inject much-needed expertise into your marketing output. And you’ll be paying this person on a fractional basis, which goes a long way in saving costs.
Consider this:
Still, the Fractional CMO is one person, and wouldn’t be able to reliably apply his or her expertise into every one of your marketing deliverables. Thus, wouldn’t it be nice if you can engage a full-services agency on a retainer basis, without worrying about blowing the budget?
Enter the mid-sized retainer agency.
Hiring the Right Team
Starting your own creative team can cost. So why not hire one on a retainer basis?
By replacing a Fractional CMO’s singular expertise with a full-fledged creative team on retainer, you gain comprehensive expertise and significant cost savings.
With a retainer agency, you’ll get services that comprise marketing oversight, strategy formulation, expert creative execution by designers and copywriters, a key account manager to liaise with and streamline client-agency communication, and more.
Imagine this: all you need to do is to communicate your objectives to the account manager, and the team will put together the work. There’s no need to manage them, because you’ve got a team that’s adept at putting their heads together in solving your marketing challenges.
Therefore, you need a marketing partner who understands your size, your goals, and your budget. You need a team that’s agile, responsive, and dedicated to your success, not just their bottom line. You need…
I Concept. The Right fit for Your Brand.
We at I Concept are a fully integrated creative agency specialised in helping your brand reach hearts and minds, from the AI space, the digital sphere, right down to physical spaces as well.
We’re the perfect-sized solution for businesses like yours. We offer the expertise and creativity of a large agency, without the hefty price tag. We’re nimble enough to adapt to your changing needs, and focused enough to give you the personalised attention you deserve.
Our expertise ranges from branding in Singapore, digital marketing, web design and development, digital copywriting, logo design for the company, ecommerce development, and more, making up a comprehensive range of services to help businesses thrive in today’s competitive landscape.
Plus, with the support of government initiatives like the Enterprise Development Grant and Productivity Solutions Grant (PSG), businesses can access funding to invest in innovative marketing campaigns. Apply for the PSG now to kickstart your digital marketing journey with I Concept.
Contact us today!
