We’re sure you’ve seen futuristic shows where characters talk to their computer to get things done. Think Tony Stark constructing parts of his suit just by issuing commands to his A.I.
And with the rise of voice search, the future is now.
As digitisation continues to evolve in 2024, industry analysts have posited that 20 percent of direct search traffic will be achieved by voice search. Right now, millions of users around the world have spoken queries to find out about the weather, directions, stock performance, and more. Plus, digital assistants like Alexa and Google Assistant leverage on voice search, and are seeing more use.
With such strong indicators regarding the future of voice search, how do you adopt your business’ digital marketing strategies to capitalise on this trend? We share some tips on how you can tune your search engine optimisation to find your voice in voice search queries.
Incorporate Long-tail Keywords
Typically, when you type in your search, you’ll keep it short, saying something like, “cheap cafes Jurong”. But with voice search, searches become longer and more conversational, such as, “where are the cheapest cafes in Jurong?”
With this in mind, it makes sense to incorporate longer, more conversational query-based phrases (i.e. long-tail keywords) for your paid ads. This potentially raises your ad rankings and allows you to connect better with voice search queries.
Adopt your Digital Copywriting
Likewise, the digital copywriting for your website has to take on a more conversational voice searches into account. Write in a concise, natural tone and focus on the human being on the other end of the search. This will potentially boost your chances in getting your content to rank higher for voice search. Additionally, you can also leverage on schema markup to help search engines read your website better.
Include an FAQ Page
One strategy to leverage on the query-based searches is to incorporate an FAQ page within your website. Start your questions with the 4 Ws and 1 H (who, what, when, why, how) as they are the most natural and common way people start their queries. A comprehensive FAQ page that is rich with information can factor into Google’s ranking algorithm, but remember to stick to the best practices of keeping answers short and sweet to appeal to voice searches.
Optimise for Mobile
It makes sense to think that most users who use voice search do it on their mobile phones. Users whip out their phones, speak their queries, and get their answers. Thus, it stands to reason that your website should be mobile optimised, with a responsive design that facilitates a smooth user experience.
Get yourself heard with I Concept
It can be challenging to be heard amidst the noise of today’s digital marketing landscape. That is why I Concept is here to help you find your voice and branding by offering digital solutions tailored for you to enable you to stand out and be noticed. We are a fully integrated creative agency Singapore that offers a comprehensive suite of services for your brand’s needs, including digital marketing, web development and design, as well as branding. Apply for the Productivity Solutions Grant to transform your digital marketing capabilities with I Concept.
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