The digitalisation wave has landed on every industry and sector, including retail and shopping. This led to the birth of eCommerce. This trend has gained traction exponentially, with more small businesses as well as big brands setting up eCommerce for their consumers.
However, eCommerce is more than just setting up a website or online store. It requires a lot of work to become successful and generate sales and revenue.
So what can I do to improve my eCommerce store?
Have a Great UI/UX
You need your consumers to like and stay on your eCommerce store, which means you need to provide a good user experience. By establishing good UI/UX on your eCommerce store, your visitors understand what your business does and navigate to what they want without jumping through too many hoops.
Even successful eCommerce stores have about 25% abandonment rate. This statistic worsens for user-unfriendly shopping process. Bottom line: don’t complicate the shopping process. This means the experience must be straightforward and seamless without unnecessary steps.
Users are your revenue source, so make their experience is a positive one.
Get Discovered with Search Engine Optimisation (SEO)
You can have a perfectly designed website and great products, but it won’t matter if the general public can’t find you. Improve your SEO to get your eCommerce store discovered on Google and other search engines for increased traffic and sales.
Almost everything is mobile now. That means your eCommerce store should be too. More than 50% of eCommerce sales are occurring on mobile, which means by not optimising for mobile, you are losing out.
Mobile optimisation means having an eCommerce store on a mobile site as well as fast loading. UI/UX should also be maintained on your mobile site as well.
Digital Marketing For Your eStore
Besides using SEO to get discovered, you can also expand your eCommerce store with digital marketing efforts.
With a wide array of options at your disposal, there are a few channels to broaden your reach:
- EDM (electronic direct mailer)
- Social Media
- Search Engine Marketing
Not only does it drive traffic, but it also strengthens your branding for your target audience.
If you are looking to explore some marketing options for your eCommerce store, here’s a 360 digital solution that might help.
Are you new to eCommerce or unsure of setting up an eCommerce store? Fret not, consult an eCommerce specialist for free.