URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: [email protected]

Secrets Behind A Successful Ecommerce Store

Branding, Digital Marketing, ECommerce, Web Development

The digitalisation wave in ecommerce Singapore has landed on every industry and sector, including retail and shopping. This led to the birth of eCommerce. This trend has gained traction exponentially, with more small businesses as well as big brands setting up eCommerce for their consumers.

However, eCommerce is more than just setting up a website or online store. It requires a lot of work to become successful and generate sales and revenue.

So what can I do to improve my eCommerce store?

Have a Great UI/UX

You need your consumers to like and stay on your eCommerce store, which means you need to provide a good user experience. By establishing good UI/UX on your eCommerce store, your visitors understand what your business does and navigate to what they want without jumping through too many hoops.

Even successful eCommerce stores have about 25% abandonment rate. This statistic worsens for user-unfriendly shopping process. Bottom line: don’t complicate the shopping process. This means the experience must be straightforward and seamless without unnecessary steps.

Users are your revenue source, so make their experience is a positive one.

Get Discovered with Search Engine Optimisation (SEO)

You can have a perfectly designed website and great products, but it won’t matter if the general public can’t find you. Improve your SEO to get your eCommerce store discovered on Google and other search engines for increased traffic and sales. 

If you are clueless about SEO, here’s an article that might help. SEO can be tricky, so get some external assistance to help you.

Go Mobile

Almost everything is mobile now. That means your eCommerce store should be too. More than 50% of eCommerce sales are occurring on mobile, which means by not optimising for mobile, you are losing out.

Mobile optimisation means having an eCommerce store on a mobile site as well as fast loading. UI/UX should also be maintained on your mobile site as well.

Digital Marketing For Your eStore

Besides using SEO to get discovered, you can also expand your eCommerce store with digital marketing efforts.

With a wide array of options at your disposal, there are a few channels to broaden your reach:

  • EDM (electronic direct mailer)
  • Social Media
  • Search Engine Marketing

Not only does it drive traffic, but it also strengthens your branding for your target audience.

If you are looking to explore some marketing options for your eCommerce store, here’s a 360 digital solution that might help.

Are you new to eCommerce or unsure of setting up an eCommerce store? Fret not, consult an eCommerce specialist for free.

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Impersonation of I Concept Innovation Pte Ltd (Singapore)

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and 

i-conceptevaluate.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

[email protected]

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

Sincerely,
The I Concept Team