“Go Shopee pi pi pi pi pi~” If you sang this song in your head while reading it, congratulations! You don’t live under a rock and you know that football heartthrob Cristiano Ronaldo was the face of a Shopee ad campaign last year. Not only did this video go extremely viral, but the Cristiano Ronaldo-Baby …
ECommerce in Singapore: 5 Things Businesses Can Learn from Shopee Read More »
What once seemed impossible now seems inevitable. It wasn’t too long ago that going out was a dream for many. Before you know it, here we are as we embrace the onset of phase 2 of Singapore’s reopening. Nonetheless, we know things just aren’t what it used to be anymore (or at least, not yet). …
Advertising & Marketing in a Creative Agency After Covid-19 Read More »
What happens to be one of the most successful video-streaming platforms was once purely a movie rental service. Did you know that Netflix now constitutes 15% of the world’s internet bandwidth? Well, I didn’t too (until I researched for this article of course). This internet giant was not an overnight sensation, but rather a result …
ECommerce in Singapore: 5 Ways To Learn Digital From Netflix Read More »
A common misconception of branding is that it’s just premium marketing, but nothing could be further from the truth. Before you start looking for the best branding agency in Singapore, you should have a better grasp of what branding actually does for you and know what to expect out of a branding consultancy. Most people …
Finding The Best Branding Agency: A Checklist on Objectives Read More »
Branding is a rather long and laborious process that requires some few months of hard work, sweat and tears. Designing a logo, developing a brand identity guide and the building of brand awareness is only a portion of what you can expect from a comprehensive branding strategy. Bigger brands may see the need to engage …
Branding in Singapore: 6 Questions to Ask Your Branding Agency Read More »
On the surface, a marketing agency and a branding agency in Singapore may seem like they do the same things. Technically, they both seek to help brands accomplish communication objectives but how they go about it is where the paths start to diverge. Although creative campaigns for various brands and industries are commonplace for both, there’re …
Branding Agency Vs Marketing Agency: What’s The Difference? Read More »
They say the way to a man’s heart is through his stomach. In a world where the internet practically rules everything, sadly, it’s not always the case anymore. In fact, there are multiple ways to a consumer’s heart than just his stomach. Moreover, in a saturated market like the Food and Beverage (F&B) industry where …
Digital Marketing in Singapore: 7 Effective Tips for F&B Brands Read More »
A branding guide defines your entire brand and sets the tone for your entire organisation. When it’s used effectively, it creates a recognisable brand personality that speaks the same message with the same voice. For it to be effective, your creative agency partner has to ensure every element of the corporate identity guide is in …
Branding & Identity – 7 Elements Of A Corporate Identity Guide Read More »
What is the Enterprise Development Grant (EDG)? Is my company eligible for it? All these questions and more will be answered as you read this article. As you look towards conducting a rebranding project for your company, it’s good to know that there are grants you might be eligible for with the right creative agency …
Enterprise Development Grant (EDG) for Brands: 10 FAQs & Answers Read More »
When PM Lee advised President Halimah Yacob to dissolve the Parliament on June 23, it paved the way for the campaigning to begin for the General Elections (GE) 2020 over the course of 2 weeks — amidst the pandemic. Yes. During these 2 weeks, we saw a lot of noteworthy events and learning points that …
When Creative Meets Political Campaigns: 6 Takeaways From GE2020 Read More »
