Building a brand from the ground up or rebranding is never easy. The branding or rebranding process is a long and tedious journey, but one that is definitely worthwhile. But if the concept of “branding” is still foreign to you, you’d have endless questions on how to go about it. So as a branding agency …
Branding in Singapore: 10 FAQs on Building a Brand Read More »
Ask anyone if they know what a logo is and they’ll tell you, “definitely”. It’s the tick for Nike, the double ‘C’s for Chanel and the four rings for Audi. These iconic symbols are directly associated with brands but the brand logomark is merely a visual representation of the brand. What is branding, and what …
Branding Agency in Singapore: Logo Redesign or Brand Revamp? Read More »
On the surface, a marketing agency and a branding agency in Singapore may seem like they do the same things. Technically, they both seek to help brands accomplish communication objectives but how they go about it is where the paths start to diverge. Although creative campaigns for various brands and industries are commonplace for both, there’re …
Branding Agency Vs Marketing Agency: What’s The Difference? Read More »
A branding guide defines your entire brand and sets the tone for your entire organisation. When it’s used effectively, it creates a recognisable brand personality that speaks the same message with the same voice. For it to be effective, your creative agency partner has to ensure every element of the corporate identity guide is in …
Branding & Identity – 7 Elements Of A Corporate Identity Guide Read More »
As the number of COVID-19 cases globally crosses 3 million, the extension of the circuit breaker measures in Singapore seemed like the right thing to do, regardless of how a cabin fever we’re getting. That also means brands reliant on outdoor events will have to endure a few more months of inactivity, or they can …
6 Creative Ways Outdoor-based Brands Transformed Into #StayHome Read More »
Given the community spread of COVID-19, it’s no surprise that we’re now in virtual lockdown (CB la) with many businesses working from home since 7 April. Many brands are looking at an extended period of being stuck at home, but that doesn’t mean they have to be unproductive. From creative campaigns to improving your website …
5 Things Brands Can Do As We #StayHome For COVID-19 Read More »
