Impact of Touchpoints on Brand Consideration: 5 Things You Have to Nail
Brand perception is formed by linking up the various touchpoints of a business. Here are 5 key areas to focus on, to create positive, lasting impressions.
Branding
How Does my Brand Sound?: Getting Tone of Voice Right to Speak to Your Audience
Developing your brand’s tone of voice is key to connecting with your desired audience. We take a look at how to carve out the right tone of voice.
E-commerce and Monthly Sale: Is a Sale Ever a Bad Sale?
With repetitive sales on e-commerce giants, are there still growth opportunities? We look at why people are still buying into sales, and how to work them out.
Digital Copywriting: Keeping it short and sweet wins?
When it comes to digital copywriting, capturing attention is key. We unpack what digital copywriting is about, and share five tips to good digital copywriting.
Brand, Logo and Colours: Creating a memorable impression
A good brand logo speaks about its products and offerings. We look at the elements that go into a good branding and memorable logo.
Branding and Newsletters: What do people really want to see?
What makes a good newsletter that \will truly engage with your desired readers? Here are 5 key points to developing effective e-newsletters.
Marketing in Continuing COVID-Times: Opportunities & Danger Zones
As the world shifts through the pandemic, marketing strategies have to quickly adapt. Here are some marketing opportunities to note and pitfalls to avoid.
Social Media vs Website: Does my brand still need a professional website?
Social media marketing has become a quintessential. Almost like a carry-all page, you have all your information in there, and you can even directly sell your products on Facebook or Instagram. It screams “convenience”, and there’s little need for extra intervention, no need for major design overhaul, just assemble a few images, some design works, …
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Time for a Rebranding Exercise?: 5 Notes to Branding it Right
All businesses start with the creation of a brand. Finding a logo, distinguishing your business from your competitors, making the right sounds (through ads and social media) to attract customers, hitting the notes to create moments of impact with the wider community. Your products and services speak for themselves, and your brand speaks to its …
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Branding in Singapore: 10 FAQs on Building a Brand
Building a brand from the ground up or rebranding is never easy. The branding or rebranding process is a long and tedious journey, but one that is definitely worthwhile. But if the concept of “branding” is still foreign to you, you’d have endless questions on how to go about it. So as a branding agency …
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