Copywriting vs Content Writing: What’s the difference?
Content writing is about educating, while copywriting is about persuading. We look at the differences between the two types of writings for digital marketing.
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6 questions to ask before you open an eCommerce store: Understanding business needs and the Productivity Solutions Grant (PSG)
Thinking of starting an online eCommerce store? Here are 6 questions you need to ask, plus tips on tapping on PSG for your business’s digital transformation
Email marketing is not dead: A guide to using Electronic Direct Marketing to grow your business
EDM marketing is comprehensive. Other than email blasts, it covers a range of targeted digital marketing strategies. We look at how it helps grow your business.
How to Define the Character of Your Brand?
Your brand character is a set of attributes and characteristics that lend it a unique personality. We discuss the details and how to define them well.
A Complete Guide to Building and Launching a Digital Branding Strategy
We’ve put together this guide about online branding and marketing strategies to help you improve your digital presence and grow better.
Top Questions to Ask Your Branding Agency
Looking to engage a creative agency to help with your business’s branding? Here are some top questions you should ask, to find if it aligns with your goals.
What are Brand Identity Elements?
Branding is tough. Carving out a business’ branding is about putting various components together. We find out what these elements are in this article.
How Does my Brand Sound?: Getting Tone of Voice Right to Speak to Your Audience
Developing your brand’s tone of voice is key to connecting with your desired audience. We take a look at how to carve out the right tone of voice.
Social Media vs Website: Does my brand still need a professional website?
Social media marketing has become a quintessential. Almost like a carry-all page, you have all your information in there, and you can even directly sell your products on Facebook or Instagram. It screams “convenience”, and there’s little need for extra intervention, no need for major design overhaul, just assemble a few images, some design works, …
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Time for a Rebranding Exercise?: 5 Notes to Branding it Right
All businesses start with the creation of a brand. Finding a logo, distinguishing your business from your competitors, making the right sounds (through ads and social media) to attract customers, hitting the notes to create moments of impact with the wider community. Your products and services speak for themselves, and your brand speaks to its …
Time for a Rebranding Exercise?: 5 Notes to Branding it Right Read More »