The complete guide to long-form content in digital marketing
Short and quick writings easily engage users, but long-form content gives your website authority. Here’s a guide on why and how to create them.
digital copywriting
Copywriting vs Content Writing: What’s the difference?
Content writing is about educating, while copywriting is about persuading. We look at the differences between the two types of writings for digital marketing.
Landing page design: How to create better pages that convert
Well-designed landing page is the key to attracting new customers, converting their initial excitement into sales or leads, or even repeat clients.
Email marketing isn’t dead: Guide to using EDMs for your business
EDM marketing is comprehensive. Other than email blasts, it covers a range of targeted digital marketing strategies. We look at how it helps grow your business.
7 Highly Effective SEO Techniques to Spur Organic Website Traffic
Organic traffic is a prominent way for people to discover your business on search engines. We look at 7 techniques to optimise your website and content.
Effectively Use Special Occasions to Up Your Social Media Game
Turn that Facebook holiday greeting into an opportunity to engage with your audience. Here’s a look at 6 strategic moves to better your social media marketing.
All About Search Engine Marketing: Making Google Ads that Click
Search Engine Marketing (SEM) strategy comes down to optimising paid search ads with a specific goal in mind. Here are some tips to create compelling SEM ads.
#TheHashtagGuide: Best Practices on Social Media
Hashtags are great for promoting your brand, driving up views, likes and shares. Here are some dos and don’ts of using hashtags for your brand on social media.
Creative Services for Whole of Government (WOG) by I Concept
I Concept Singapore is appointed to the panel of agencies to provide creative communication services for the Whole of Government (WOG). Read on for details.
FB/IG Shops: How to do it right and what to look out for?
FB & IG upped the social experience by bringing on e-commerce shopping. Should your digital marketing and social media gameplay change? Here’s a quick guide.