Marketing with QR Codes: A look at the pixel revolution
QR codes have become synonymous with rapid information retrieval. We look at how the pixels changed marketing and the possibilities that lie within the boxes.
Digital Marketing
What is Pay-Per-Click marketing?
Pay-Per-Click (PPC) marketing, an integral part of search engine marketing, allows you to reach millions of potential customers. We walk you through the many benefits, and how you should go about creating a good PPC campaign.
The best times to post on Instagram: A complete guide
Posting content on Instagram is all about getting the right time, to hit the best reach. While algorithms change, there are still timings suited for posting.
What is Omnichannel Marketing?
Shopper journey today starts from one device and may be completed on another. We look at how omnichannel marketing works and how to build a strategy for it.
Speaking to corporates: Your guide to business-to-business (B2B) content marketing basics
Speaking with other corporates in the digital sphere differs from selling to consumers. We list what to look out for when crafting content for B2B marketing.
Going online and getting professional help: Guide to eCommerce and Productivity Solutions Grant (PSG)
Need help starting your eCommerce business? We’re here to help, plus guide you through tapping on the Productivity Solutions Grant (PSG).
How to build trust and authority with content?
Being an authoritative brand takes time, and it brings great benefits. Carrying quality content helps customers understand and believe in your brand better.
Digital marketing Singapore: 12 Reasons to invest in good digital marketing strategies
Unlike traditional media, digital marketing allows you to reach targeted audiences at lower costs. We go into detail on why it’s the go-to choice in marketing
7 Things to Look for in a Digital Marketing Company
Deciding on the right digital marketing agency is tough work. From well-rounded campaigns to working on SEO, we walk through the things to look out for.
Digital marketing done right: I Concept is a pre-approved vendor for Productivity Solutions Grant (PSG)
Get your digital marketing strategies right and create exciting content with I Concept, your pre-approved vendor for Productivity Solutions Grant. Read more.