7 Things to Look for in a Digital Marketing Company
Deciding on the right digital marketing agency is tough work. From well-rounded campaigns to working on SEO, we walk through the things to look out for.
Digital Marketing
Getting PSG grant for your Digital marketing needs with I Concept
Get your digital marketing strategies right and create exciting content with I Concept, your pre-approved vendor for Productivity Solutions Grant. Read more.
Productivity Solutions Grant (PSG): How it can help your SME grow
Bringing your business online by having your own eCommerce site is a good opportunity to expand markets for SMEs. We look at how and why PSG helps with that.
How to develop a unique brand strategy?
Strategic branding sets your business apart from your competition and builds customer loyalty. Here’s a step-by-step guide to building your brand strategy.
The complete guide to long-form content in digital marketing
Short and quick writings easily engage users, but long-form content gives your website authority. Here’s a guide on why and how to create them.
Copywriting vs Content Writing: What’s the difference?
Content writing is about educating, while copywriting is about persuading. We look at the differences between the two types of writings for digital marketing.
6 questions to ask before you open an eCommerce store
Thinking of starting an online eCommerce store? Here are 6 questions you need to ask, plus tips on tapping on PSG for your business’s digital transformation
Outstanding Facebook Ads: The 5 Most Important Parts
Investing in Facebook ads comes with costs that shouldn’t be taken lightly. Understanding what makes a great ad helps you make the most bang for your buck.
Marketing your small business: 8 creative ideas to take on
Small businesses are the cornerstone of our economy. They not only create jobs and keep money in the community, but they also provide us with the goods and services we need in our daily lives. And yet, small businesses face many challenges that larger companies don’t have to worry about. For one, it can be …
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Email marketing isn’t dead: Guide to using EDMs for your business
EDM marketing is comprehensive. Other than email blasts, it covers a range of targeted digital marketing strategies. We look at how it helps grow your business.